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10 Effective Ways To Promote Your Website Business With Vinyl Stickers

Promoting a website business is tough at the best of times - so much competition, so many search results, and although you know your website should be top of the pile unfortunately Google doesn't always agree.

So in the quest for more business why not break outside of the box and do a little offline promotion? Stickers are a fun and cost effective way to market your website in the real world; why not take a look at the these ideas and give it a try?!

Car window stickers
If you're anything like me you spend an infuriating amount of time stuck in traffic. Why not turn this time into field marketing by adding an eyecatching window sticker to your back windscreen? For small change you can put your website address in front of hundreds of people every week, and with the advent of 'proper' mobile internet, they may even surf onto your site on the spot (never surf whilst driving though, this will end in injury. Get your passenger to do it!)

Stickers instead of flyers
Boring old flyers - they usually end up on the floor; who wants to carry them around all night?! Why not try something different and give out stickers? Less awkward than rigid card, they slip into your potential customers pocket with ease, or adhere onto their nearest and dearest with minimal encouragement. More fun = more sales.

Free stickers with purchase
Getting something for nothing is brilliant. Your customers will love you when they open up their package and find a load of free stickers (featuring your website address, of course). You'll be even happier when they're doing your promotion for you, putting your web address in all kinds of places!

Stickers on school bags/books etc
Kids and teenagers love stickers. Why not give your offspring a load of stickers to put on their folders, schoolbags and lunchboxes?!

Brand your packaging with stickers
Sending out blank parcels is a criminal waste of potential advertising space. Plaster your packages with your web address; not only does it create a stronger brand identity for you, before you know it there'll be a trail of post office workers beating a path to your site.

Window stickers at your office/shop
If you have office or retail premises your customers and passers by may not even know you have an online presence. Who knows, their idea of heaven might be staying up till 3am ordering from your site. Don't deny them their kicks - advertise your web address on your windows, along with the services you offer.

Bumper stickers and vehicle graphics
Branding your vehicle is a terrific way of getting your business noticed. Park it on a busy road (don't forget to feed the meter), and wait for the traffic to come rolling in. The perfect 24/7 advertising solution!

Branding your products
Suppose you sell PA sound systems for live concerts. Why not put stickers with your web address on the systems you sell (keep it subtle though!) - people are inclined to leave this sort of thing on, and loads of potential customers are saved from having to ask 'where did you get this system from'.

Promotion on You Tube
Like making wacky YouTube videos for fun? Why not use them as viral advertising as well? Stick stickers with your web address onto your clothing, props, anything that's going to be on camera. If you have a YouTube hit it'll almost definitely convert into website hits!

Including with your ebay sales
Are you an eBay Powerseller? Well, how about becoming even more powerful by including stickers with your eBay shop with every order. That way they'll stick it on their monitor or mousepad and keep coming back.

By: T Lamm

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Tim is a co-founder of diginate.co.uk, a web-based supplier of custom printed stickers and other promotional goodies.

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