10 Golden Ways To Attract And Keep Customers For Life! - Part Two

5. Your Product Must Be Affordable.

Granted your product is not for every Tom, Dick and Harry and so it is not everybody that wants your product would be able to pay for it. But be that as it may, when you place a value far above what an average prospect of your product or service expects, bearing in mind the market price, then you will lose the prospect faster than you gain him, your freebie notwithstanding. No matter what level of benefit your product or service might offer the prospects if you make the price unaffordable to him, he would definitely not become your customer; he would go over to your competitors or look for another alternative.
Spy on your competitors and see the price they offer, then try and bring down your own price a little bit might be the turning key you need to attract the prospects and have them patronize you as life time customers. Affordable is not been cheap; the former connotes placing the interest of your customer above your own and ensure he could reasonably and conveniently pay for your product and services while the latter reveals that your product or services is of poor quality. In other words, you must know how to adequately and reasonably price your product or services.
If you don’t know how to do this, then you must find out how I am doing it here!
You must not rip off your customers; otherwise you won’t see them again. I can guarantee you that!
Remember information flies every where these days far above the speed of light! This makes it easier for your customer to find out if they have over-paid for your product or not. One unsatisfied customer would tell a thousand.

6. Alleviate Your Prospects Fears.

The chances of being duped or bought inferior products is far greater online than offline and the prospects have this fact at the back of them minds when visiting your site and this is the reason they could be sceptical unless they come to your site on the recommendation of one of your satisfied customer. To alleviate their fears that they are not on a scammer’s site, you must establish cordial relationship with them through your rich content and provision of unsolicited testimonies from satisfied customers that can vouch for the efficacy of your products or services. The genuineness of your business and your own impeccable integrity must be evident to the prospects.
If you are able to win the hearts of the prospects and they are satisfied with your services then you would be able to have them as life time customers

7. You Must Be Sincere And Modest In Your Claims And Presentations.

One main reason why most online marketers are not making sales is that they regard visitors to their sites as people of low intelligent or robots. Often time they insult the prospects intelligent and reasoning by making bogus claims and unrealistic promises of what their products or services could do. What happens? Prospects that are very realistic in their thinking flee the sites before one could blink his eyes. The result? Lost of prospects that could have become life time customers!

8. Make It Easier For The Prospects To Pay You Or Contact You.

This is very important otherwise you will be losing valuable prospects that could become life time customers. If the only mode of payment on your site is not accessible to the prospects, then you won’t be able to have his money and you will definitely lose his patronage. The truth is that, not every online prospect has access to credit cards and or pay pals and such like. A lot of prospects from the third world countries are still not able to do business online because they fall into this group – and they constitute yet to be or poorly tapped potential market. Imagine if you have several options that would allow this group that wants your product pay at your site. How could you offer reliable payment option to your prospects?
How easily can the prospects or customers get in touch with you if need be? They might need your assistance, support or further information about your product or services. If they can reach you easily then they would be willing to patronize you.

9. Your Product Or Services Must Over-deliver Its Perceived Value By The Prospects.

If you desire to turn your prospects to a life time customers then your product or services must over deliver far above the expectations of the customers. This is why it is good to be modest and not make bogus claims on your sales page. Let your product or service do the selling while you work on giving the customer value for his or her money.
What I am saying here is that if you are truly sincere to turn your prospects to life time customers, then you must ensure high level of customer satisfaction before, during and after the delivery of your products or services. You need to know if the customers actually benefits from your product or service. Why should you do this? Because your target is to have the customer as life time customer; and when you satisfied him once he would not leave you forever. A satisfied customer is a life time customer!
How do you handle complaints from the customers about your product or services? Do you leave them wallowing in the cold or do you promptly come to their assistance?
In essence, what I am saying is that you should make the trust and be able to rely on you.

10. Continuously Improve Your Products or service.

You must continuously research and improve the benefits that your product or services could offer your customers from time to time thereby generating back end profits.

By: Adamo T. H.

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Adamo T. H. has been providing tips and strategies on how folks can grow their business online for maximum profits, visit his blog to learn more. www.winnersgarden.blogspot.com.