10 Tips To Make Your Sms Campaign An Instant Success
More and more companies are including an SMS campaign in their marketing arsenal. And with good reason. Mobile marketing has been on the rise ever since it was first used. And with more and more people owning a cell phone, the success will continue for a long time to come.
There are a few thing to take into consideration though. Setting up an sms campaign should be done a little differently than other marketing campaigns.
Here are 10 tips that can massively increase your success rate.
1) Be clear and specific in your ad or incentive. The consumer will react a lot more positive when the promotion delivers what it promised.
2) When using video ads, produce a short script that will increase the consumers interest. If the ad is too long, he will click away without giving it a second thought.
3) Use a plain straightforward approach that's easy to understand and increases the consumers interest.
4) Consumers have to pay extra to use a WAP service. So create your WAP campaigns wisely; don't use to many links and images so the consumer doesn't override his or her data limit.
5) Make sure the SMS marketing agency you team up with supports a comprehensive list of both cell phones and carriers.
6) Before you sign a contract with an sms marketing agency, ask them about their down time.
7) Not all cell phones have the same sophisticated features. Consider offering an alternative ad for consumers with phones that don't support the original ad.
8) Be on top of your campaign once it's running so you can take immediate action when something goes wrong.
9) If possible, split test the campaign on a smaller audience to see what kind of ad works best.
10) Keep track of the progress of the campaign. You can use the pros and cons of this campaign to improve your next campaign.
