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10 Words To Boost Your Sales Letter Conversions
Naturally, the more you do something, the more you improve, and over the last five years, I’ve devised a sales letter formula that has proven to be extremely effective at generating high conversion rates. I’ve spoken about this formula throughout this blog, revealing each individual component and how it should be included, but there are also some more basic things that should be added to your sales letters – trigger words. Trigger words are essentially words that have a positive effect on the reader, helping to convince them that YOUR product is exactly what they need, and working to facilitating the sale. If you want your sales letters to sell as much product as possible, it’s crucial that you understand why trigger words work, and most importantly, which ones to use! Here are my top 10… 1. Limited Scarcity tactics are frequently used on sales letters to speed up the buyer’s purchasing decision and make them fearful of missing out. It’s a tactic that’s often misused and applied to online products like e-books (you can’t “run-out” of a digitally delivered e-book), but if you genuinely do have limited stock, make sure you let your readers know that if they delay too long, they may miss out altogether. 2. Discount The fact is, everybody loves a bargain! No one wants to pay full price if they don’t absolutely have to, and the prospect of getting something below the usual price will convince many people “on the fence” to take the plunge. This is why practically every sales letter you see will state the original (or usual) price, followed by the new, discounted price. 3. Guarantee Again, guarantees act as huge convincer for those who aren’t sure about whether to buy. Many people are skeptical and distrustful due to the increase in online fraud and scam websites, so letting the customer know that you’ll refund their payment should they change their mind (and that you’re a reputable company) will result in A LOT more people buying your product or service. 4. New Many people love to have the next big thing or a brand-new product that other people don’t have, so if you’re selling a physical product that hasn’t been sold before, make sure your visitors know about it. Also, when it comes to online products, things are changing and evolving all the time, so a product that was big 6 months ago, might be all but redundant now. So if your product or service is up-to-the-minute and fresh, make this a big part of your sales copy… 5. You/Your When it comes to selling – whether it be online or offline – the relationship you build up with your prospect is crucial to your chances of making a sale. You need to speak to your reader directly, giving the impression that this particular sales letter has been written specifically for them, and no one else. And the easiest way of achieving this is to use the words YOU and YOUR in the sales copy. You’ll be surprised at how much of a difference it makes. 6. Fast We live in what I like to call a “microwave society” these days. What I mean by this is that everyone wants things quickly, and preferably NOW! Consequently, if you’re selling product in markets such as weight loss, muscle building, anti-ageing, make money, you need to stress that the customer will receive results FAST with your product. This can apply to your delivery method too, so whether the product is delivered via email or post, make sure the customer knows that they’ll receive it quickly. 7. Proven No one wants to buy a product or service if it’s untested. No one wants to buy anything that MIGHT provide them with more money, bigger muscles or a slimmer physique! People will only buy products if they’re PROVEN to work, and have customer testimonials to back it up. If your product works, and you can prove it, be sure that this fact is prevalent on your sales letter. 8. Easy The fact is, no one wants to work hard for anything! We all want results with the minimum of fuss and effort if at all possible. So stressing the ease in which the desired objective can be achieved with your product is very important. Of course, if it requires A LOT of hard work, then don’t mislead your prospects or lie to them, but if your product or service will make things easier for them, make this fact very clear in the sales copy. 9. Bonus These days, people expect more for their money. When selling anything online, it’s no good just giving them the product, because that’s simply not enough. Adding the word “bonus” to the end of the sales letter will help to add perceived value to the product and convince any uncertain prospects to click on the order button. The more (related and useful) bonuses, the greater your chance of clinching a sale, within reason, of course! 10. Free FREE is arguably the most powerful word that’s ever been used – at least in terms of marketing, anyway! People are drawn to the word like moths to a flame, and it’s a great one to use if you want to increase your conversion rate – which I’m sure you do! The word “free” can easily be applied to the bonuses that you offer at the end of your sales letter, which once again, will serve to add value to the product or service, consequently generating more sales and more profits for you and your business. So when you come to write your own sales letter (or possibly hire a freelance copywriter to do it for you!), make sure that at least some of these trigger words can be found in your sales copy – because quite simply, they work… Take it from me! Article Directory: http://www.articledashboard.com Nick Cobb is a direct response copywriter, online marketing consultant and the founder and Managing Director of Write For You Ltd, a copywriting agency based in London, England. His website; Red Hot Sales Letters is dedicated to producing profit-pulling sales copy for online marketers. |
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