Never in the history of advertising has there been a system that can deliver ads to only the people looking for your products or services. Launching a PPC click campaign on Google is easy and in minutes you can be up and running. Then Google can be sending you quality targeted traffic to your website. However in the wrong hands this can be an expensive task. Many businesses try AdWords but soon give up when they are not successful; this is a mistake as like with most things it takes time to perfect your campaign to get the best return on investment. AdWords can be a very cost effective way to advertise your business. Here you will find 10 tips to help bring down your click through rate and will in turn bring down your cost per click.
1. Research your keyphrases using Google’s keyphrase research tool for AdWords.
2. Take advantage of the exact match and negative keyphrase settings. This may bring fewer impressions but will bring better traffic.
3. Create different ad groups for related keyphrases. Make sure you Bunch similar keyphrases together for a better quality score.
4. Have your main keyphrase within the title of your ad, as your ad should reflect the search query.
5. Explain the features of your offer in the first line of your ad.
6. Explain the benefits of your ad in the second line.
7. Have a call to action within your ad.
8. split test your ads for betting testing.
9. Set your ads to show more evening so you can test which ad is more successful. Then delete the loser and create a new one to compete with the winner. Repeat to optimise your ad for most effectiveness.
10. Test different landing pages content using Google website optimiser.
If I could offer just one tip on creating a successful PPC campaign it would be to test, test and test some more. The quicker you can do your testing the quicker your results will happen. There are of course many other tips for successful PPC campaigns, however these top tips will set you on the road of reducing your monthly spend on your account. You need to be prepared to put the time and effort into it that it deserves and it will yield dividends.
MOU offer PPC management and seo services and I found them to be helpful in this matter and even created my website design which I was very happy with.
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