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101 Tips To Increase Website Traffic And Sales: Tips 1-9
This is an excerpt from my book 101 Tips to Help Increase Your Website Traffic and Sales. In this first set of tips, we focus what everyone should focus on when they start a website and the marketing of it. This would be the Keyword Research. So many people want to get started on link creation or website optimization right away. They forget that everything starts with the keywords that will go in your Website Name, URL and content on the site itself. While some of these tips may be a little tedious, they are all important. I hope this helps you to achieve your goals that you have for your website on the internet. Without any further adieu, here you go. 1. Your domain name should have the keyword in it. This is mandatory. Stay away from cute "nicknames" for your business that have none of keywords that describe your business niche. This makes my job as a website marketer twice as hard when there are no keywords in the Domain Name. 2. The URL of the website needs to have a keyword in it. Again, this is mandatory. Our website name, for instance, is Tomorrows Online Marketing. This is also our URL. The phrase Online Marketing is among the most used on the internet. It gives us an instant leg up on a lot of our competition. Plus, we think it's catchy. 3. Use Google's Keyword Tools, such as Google Suggest to help you come up with the combination of keywords and phrases to use on your site. Remember, just because you think a phrase you came up with would be popular does not mean everyone else does. Doing this step up front will save you the hassle of rewriting your content and headings later. Trust me; we've all made this mistake. 4. Your titles must have the keyword in it. If possible, try to wedge in your keyword in every subheading you use as well, provided that there are not too many. Specifically, use your keyword in all of the H1, H2 and H3 tags that you use. Some types of websites do not have these tags or as many layers as the H3. 5. A keyword must be located somewhere in the first sentence of the article. Google looks for keywords throughout the article. However, the earlier it finds this keyword (s), the more prominent it figures in your scoring 6. Your keyword also must be located somewhere in the last sentence of the article. This has to do content and relevancy of the keyword to the article. For whatever reason, Google also finds keywords at the end of articles easier 7. Use at least one outbound link to an external page, (a page outside of your own website) with the keyword acting as an anchor text (title of the link). What this does is give credence to your keyword not only being important to your page, but to other outside websites as well. This lends itself to link relevancy, which Google scores extremely high on within its very complicated formula to help rank websites with 8. You should have a keyword density of 2 to 4% through the web page. Less than this will lead Google to rank your content lower than it would other sites because it believes your content is not as important as other sites in your market. However, if your keyword density is more that 4%, it looks like you are trying to overload your articles/text with keywords to manipulate the rank. This could lead to your site getting suspended or blacklisted by Google. None of us want that, do we? Also, it can make you look a little foolish with your use of grammar! 9. Your pages should have at least 500 words of actual content. I am talking about the relevant pages on the site, not contact us or driving directions. (Although some parts of Nebraska require 500 words on the driving directions just to get there...haha!) Google scores your site on providing meaningful content to its viewers. By using a 500 word minimum, you are also making sure that your page has at least 10 keywords on it to maintain that 2-4% keyword density that is vital in helping you in your rankings. While there are many other things that a website owner can do to market their website, proper and thorough keyword research is one of the keys to a successful internet marketing campaign. Whether you are trying to attract visitors for direct sales on a website or generating leads, the strategic use of keywords is the foundation for your business or non-profit organization to grow on the internet. Article Directory: http://www.articledashboard.com Wayne Boesiger is the founder of Tomorrows Online Marketing , a search engine optimization and internet marketing company based out of Lincoln Nebraska. The company works with businesses and non-profit organizations throughout the United States. He can be reached at wayne@tomorrowsonlinemarketing.com |
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