Custom Search
|
|
3 Essential Steps To Building A Profitable Email List To Fund Your Internet Lifestyle
Got a product to sell? Are you an affiliate? Do you offer a service? Yes? Then the powerful secret to increasing your profits to a level which can fund your internet lifestyle is to build relationships with your prospects through the internet’s most powerful marketing tool – email. Why is this so important? Most people need at least 7 exposures to your marketing message before they buy. Think about this for a second...7 exposures! If all you have is a sales page and you are trying to sell a visitor on their first visit you are going for a high risk “crap shoot” policy. Sure, some people might buy, but what about all of the money you are leaving on the table (the same table your competitors are feeding from)? Same thing goes if you are selling affiliate products – If you’re sending prospects straight over to your vendor website without capturing their email address you are missing a golden opportunity to build your own business – think your vendor hasn’t got an email strategy in place to sell to prospects time and time again? Think again. Even more suicidal if you are selling an expensive service – think people are going to splash out $1000 on your high end service after one visit to your website? These folks need to build up a relationship with you where they come to know you as a trusted expert in their field before they’ll part with their hard earned cash. This is why building a list is vital to your business and here are my 3 essential steps to doing it right. #1 Traffic Here’s a no brainer - without traffic your list is dead before it starts. DOA! You need to get your offer in front of people before they can sign up for your list in the first place. Some proven ideas for quickly driving traffic to your squeeze page include: PPC (quick and often converts well because you can target it so effectively) Blog Posts Video (big these days) Forum posts with a signature file which directs people to your squeeze page Commenting on relevant and high quality blogs Signing up affiliates to drive prospects to your sales page. There is no shortage of ways to drive traffic to your offer – you just need to pick the methods that work best for you! #2 The Offer All successful list builders understand that traffic is only one part of the equation – it is how well you convert this traffic that is the difference between success and failure, living the internet lifestyle or chasing a dream. Albies Top Tip: The value of any list is how much profit it can generate for you (not how big it is). But you do need to provide a compelling offer which persuades people to enter their email address in the first place. What is yours? Does it address a real need or pain point that your prospect is experiencing? Does it produce an emotional reaction in your prospect which makes them red hot for your offer? Do you have a great headline to hook the prospects attention and make them receptive to your offer? No? Then look back over the offer you are making in return for that precious email address and really nail the hot buttons your chosen market has - offer them what they want and they WLL sign up! #3 Follow Up A list is only as good as the relationship you build with it. Sorry to break this to you folks but you will not get far by sending out daily emails which serve only to promote your affiliate products or your own product. How many lists have you been on where the emails you were receiving were shameless links to affiliate products with a lame one line email such as Hi Albie, though you might be interested in this – wwwdotaffiliatelinkdotcom. Needless to say I waste no time in unsubscribing to this junk. But have you ever been on a list where you were being sent relevant, useful, actionable content at regular and well spaced intervals where you started to feel as though you were really getting to know the person sending those emails? Feels great, doesn't it? Bet you started looking forward to those email, opened them up as soon as you got them and got to work on devouring all that useful content. I will even dare to guess you ended up buying something, something you got real value from and were glad to buy because you trusted the guy selling it to you. This is the power of a successful follow up. Producing a great, profitable follow up can be reduced to a formula which has been proven to work time and time again regardless of the niche you operate in – screw this one up though and your list will soon turn on you quicker than you can say “lost profits” and you will be left with an empty pile of unsubscribes in your email account. Get it right and you build a business that will pay out for ever! I wish you all the best Albie Saunderson Article Directory: http://www.articledashboard.com Albie Saunderson invites business owners to discover “How a College Drop-Out From Richmond, Indiana Earned $96,250 in Less Than 72 Hours With One Simple Email”. Any Business Owner Can Use Email Marketing to Increase Their Profits Overnight While Dramatically Decreasing Their Risks. myemailmastery.com |
|