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3 Ideas For Timing Tweets To Boost Twitter Visibility

Social media agencies regularly recommend Twitter as it remains a fantastic tool for driving traffic to websites, increasing brand awareness and improving customer service.

But although it can be a useful social media marketing tool, there is one feature of Twitter that is often overlooked: the impact of timing of a tweet.

Twitter has a global audience of users who are active at different times of the day, making it very unlikely that when someone posts a tweet all their followers will see it. It therefore makes sense to post the most important tweets at a time when they are likely to get seen by the greatest number of people.

Here are three techniques for improving the timing of tweets to boost the amount of attention they get.

1) Multiple Tweets

In order to maximise visibility of a particular piece of content, post multiple links, ideally interspersed with other content, spread out and from unique posts.

There are a number of tools that simplify the scheduling of tweets for this purpose, including TweetDeck, FutureTweets and HootSuite. By posting content more than once, the aim is to get the subject seen by a greater number of people. However, there are even more effective techniques to time tweets to get the most attention.

2) Use a Third-Party Application

The only way a user can ensure that their tweets are getting the attention they deserve is to work out the tweeting habits of their followers, which can be achieved through the use of third-party applications.

The third-party Twitter application ‘When to Tweet’ is the most well-known tool for helping users to work out when they should post their tweets to get them noticed by more of their followers. It’s a simple, effective tool that helps Twitter users work out when they should be tweeting, and can help to maximise the visibility of tweets with ease.

3) Trial and Error

Alternatively, users can conduct their own experiments over a period of a month or so to find out the best times to tweet. This involves posting different tweets at various times of the day throughout a week or month, and using a URL shortener system to track the amount of people who click though to the featured website. Over time, users will soon be able to see which of their timed tweets get the most clicks, and can then use this as a way to time their future tweets.

Tweets Timed to Perfection

Twitter is one of the most popular tools of social media agencies, and if used correctly it can be incredibly useful in any social media marketing campaign. By adapting the time that tweets are posted so that more of their followers see them, users can make their tweets go a lot further and maximise their exposure on the site.

By: WoDavis

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Pete Goold is Managing Director at PR agency Punch Communications. Specialists in tech PR, Punch combines the skill set of both a Search and Social Media Agency to deliver clients with the most encompassing PR campaign possible. For more information, visit punchcomms.com

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