3 Steps To A Sustainable Social Marketing Plan

Today the concept of social networking is not just a luxury, it has become an expectation. Today your business’s online presence must include not only a great website, but also a social networking campaign. The concept of social networking is here to stay, and your company needs to get social with a solid presence and an ongoing strategy to create the visibility and credibility needed for success.

Here are the three things that can help you achieve this objective.

1. Build an Integrated System: An integrated social marketing strategy can help connect your social profiles, your website, and other marketing efforts so that your branding becomes consistent and your online initiatives work together seamlessly. With integrated social marketing, you can update your marketing with a "write once, publish to many" model. This, in turn, saves time and ensures consistency across all online channels.

You can take help of outside professionals who are expert in the matter to help you with the integration work. Such social marketing system can also drive additional visibility as information is "liked" and shared among users and their contacts on multiple platforms.

2. Have content in pipeline: Most businesses today usually have plenty of available marketing material with them and waiting to be used as social content. For example, your company can use monthly newsletter for taking out individual articles and posting them as separate blogs. You can also use and modify the available contain on other sites and use these content pieces on your website or a blog. With the help of content pipeline, this can be done easily.

Content pipeline is nothing but having a monthly schedule about what to post and when to post and having the content ready for this. For example, if your monthly newsletter has four articles, you can schedule to use each article on your website or a blog for each week in the next month. Once you do this, just let your integrated social marketing strategy publish the weekly information to all of your other online channels automatically. This enables you to pre-schedule your social updates to run automatically. This helps you to pre-schedule an entire month's worth of updates all at the same time.

3. Be Consistent with Updates: This is a crucial step as most small businesses tent to lose momentum when it comes to consistent updates to your website or a blog. This is usually difficult for small business as they do not have sufficient staff to post updates regularly. However, it is important to add new information, posts, and comments regularly. Without regular activity, your social networking efforts will be far from successful. With inconsistent updates, you open the door for your competitors to gain momentum, visibility, and additional customer base, while your online channels just sit there with old and stale information.

If your company does not have enough staff to update your social profile, you can always take the help from the companies which specialize in this area of social networking. While social networking can do wonders to your business, you also have to be committed to your efforts.

By: Addison Kelly

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