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3 Steps To Make Your Video Dominate A Keyword Phrase

Video is the trend of online marketing, if you're doing any type of marketing online you cannot ignore video. This article shows you how you can use video to target and dominate a keyword to rank high on the search engines.

Getting your video to the top of the search engines can really give the traffic to it a boost. Video stands out in the search results, and can get a high clickthrough rate, even if it isn't in the number one position. The following three methods can ensure that the search results are dominated by your video.

1. Select Keywords Carefully

The first step is to choose the right keywords to target. You want to find something that has a decent amount of search volume, but not too many competing pages - just like any other web page you create. A good thing to look for is that there are already videos ranked for the chosen keyword phrase, as sometimes, big search engines like Google do not include videos in the search results, no matter how well optimized the videos are. Having this information will ensure that you will know how much work needs doing to ensure your video out ranks the competition. If you find a video in the results for a potential keyword, do some competitive analysis on it.

- Check what keywords it is optimized for.

- How many views and comments the video has received?

- Run a backlink analysis to see how many backlinks it has, and from what type of sites (and what Pagerank those pages have).

If you use tools like Backlink Watch or SEO Quake plugin for Firefox you can make tracking backlinks a simple exercise. If you find that the videos which are currently ranking are going to be hard to bump out with your own, move onto the next keyword and keep looking for the low-hanging fruit.

2. A Note on Backlinking

In order to make certain that your videos rise to the top of the search engines, you'll need to make sure that you have backlinks pointing to your video; preferably with keyword-dense anchor text.

You can easily use things like social bookmarking, article marketing, blog commenting and both backlink services and blog networks in order to get your backlinks to other pages.

One thing that you do have a little more flexibility with for your videos is the number of links you build, and how quickly. Sites like YouTube.com already have so many links pointing to them that another few hundred isn't going to raise any red flags with the search engines the way it might for your own site. This gives you more opportunity to use services like Unique Article Wizard or any other submission service that can generate dozens or even hundreds of links in a short period of time.

3. About Syndication and RSS Submission

Most video sharing sites generate RSS feeds for your videos automatically. You can submit the video feeds generated by using software along the lines of RSS Submit or RSSBot, or you can manually submit them. This has two advantages.

Firstly, by doing this, each aggregator will generate links that will point back to your video and increase your backlink numbers. The second advantage is that your feed could very possibly be picked up by site creators that use targeted feeds to generate their content. More backlinks to your videos will be generated by doing this.

You can bring your video to the top of the search results by using your keyword phrases; a task that may take some time and effort, but is really quite simple. And once you see the resulting traffic, you'll be glad you put in that little extra bit of effort.

We have shared with you some great tips on how to dominate a keyword phrase using video in this article and we hope that you find it useful. If you use the steps we outlined above we are confident that you will achieve success in your video marketing effort.

By: Tomasz Mackey

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For more online marketing tips, you can read more articles at PLR Niche Formula Review and Local Mobile Monopoly Review.

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