Custom Search
|
|
3 Tips For Creating A Social Media Action Plan
Over the years, a variety of companies have contacted me to devise a social media Plan of Action for their business, which I’ve enjoyed every step of the way. And while working on the projects, I’ve noticed 3 key elements that must be taken into account: 1) Desired Results — To gauge the effectiveness of a social media campaign and see if goals have been achieved, a Plan of Action must include the desired results. Does a company want to increase website traffic, gain influence on social channels, increase sales of an e-commerce site by 25%, receive thousands of Facebook likes, etc. — it’s important to know. 2) Focus — As opposed to jumping on every social website under the sun, one must stay focused on the desired results. Yes, Myspace may be popular for musicians, but it’s a horrible medium for attorney marketing. By maintaining focus and selecting the best social websites for specific target markets, ROI is improved. 3) Social Media Voice — Finding one’s voice on social channels is very difficult. Companies must solidify their approach before a project is launched so as to portray the business in the best, most representative light. There’s a drastic difference between a playful image that jokes on a regular basis and a serious, business-only approach. I hope the above information has been helpful. With the right approach (Plan of Action) any company can succeed in the social world, it just takes preparation and commitment. Social Media Marketing is all about building personal, social connections that communicate about similar interests and such, at a certain point, converts to sales. Aaron Schoenberger ((310) 876-0874 x1 (The Brainchild Group Article Directory: http://www.articledashboard.com Aaron Schoenberger is Founder of The Brainchild Group -- a Los Angeles Social Media Agency that specializes in Social Media Marketing and SEO. |
|