3 Ways Page Title Affects Seo

The text that you choose for a web page title may be even more important than you initially realized. Choosing the right title for a page may mean the difference between getting a steady flow of searchers and no search traffic at all.

The title tag is a major SEO factor
Placing keywords in your title text scores you points with search engines. It only makes sense that search engines would look to your title tag to see exactly what your page is about. Your page title is your chance to indicate what content is contained in the page.

The title is displayed in search results
When a search query is run, a searcher will look over the results to see which sites seem most relevant to their search. If your title matches the intent of their query, you'll have a much better chance of getting a click from a search. A click followed by great content will mean conversions.

Links use the title tag as the link text
The text that is displayed for a link is a hugely important signal for search engines. The link text indicates why the site thinks your page is important. Often social networking and other websites will use the page title of the link as the text of the link. If your title tag is optimized for the search text you're targeting, this means the link will match up to your optimized page title, which will give your site an extra "vote" for the search term.

By: TJ McDowell

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