Trust Seals are one of the best and cheapest ways to inspire trust and improve conversions on your business websites. Statistics often show that many users look specifically for secure shopping, hacker safe and other trust seals when deciding whether or not to purchase a product or service from an online store.
In todays extremely competitive online market it is essential to do everything you can to make sales and move ahead of the competition. Chances are if you do not have Website Trust Seals on your website yet, your competitors probably already do.
2. Contact Information
Having full contact details on your website is very important for building trust. it is important to add as many contact methods as possible including your email, phone, address if possible and you can even add things such as instant messengers screen names, live chat, support forms and a frequently asked questions page.
You should also try to put your contact information in easy to find places. If you make it hard for people to find your contact info, customers can get very frustrated and think you are trying to avoid them, which would be bad for your customer service and business reputation. So make it easy for people to find you!
3. Previous clients
As you complete more projects there are a lot of things you can post on your website to help inspire trust. One thing you can do is get one or two sentence testimonials from your clients. You could also expand on the testimonials and do a case study for important projects detailing what you did and how you helped and improved a client's business.
A final thing you should do is request permission to use a clients logo on your website. Many potential customers like to see who you have worked with before and if they recognize a logo it can hep inspire trust.
Well there you have it, 3 easy ways to inspire trust on your website to help improve conversions and generate more sales.
Fore more information, check our our Trust Seals comparison chart and FAQ section on Website Security Trust Seals for tips on how to improve your conversions.
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