4 Common Mistakes Social Media Users Make

If social media isn’t working for you as you would like it to, you need to do an objective analysis of what’s wrong. Are you one of the many people who make the following social media mistakes time and again?

1) Quantity = Quality

If your social media strategy resolves numbers, it is a perfect recipe for disaster. People often quote the number of Twitter followers or Facebook fans as the chief metric for determining how effective your social media strategy is working. I beg to differ. While numbers are important, it is the quality of those numbers which is more important. What’s the point in having 10,000 Twitter followers with a 1% churn ratio? Given a choice, I’d prefer to have 1,000 followers with a higher churn ratio.

Volume is an important aspect of the social media, but it isn’t the most important one, especially when are you testing the waters.

Under following is bad, over following is worse.

2) No Strategy

A social media strategy is important, I’m surprised at the number of people which take the social media plunge without having a strategy or a plan in place. Before beginning your marketing journey it’s very important to put a plan in place before any execution begins, this will allow you to make sure you are putting your focus in the right place and evaluate what worked for you in the end.

3) Mid-way abandonment

A number of people do not realize that social media is not a shortcut to success. It takes time to build your social media reputation and effort before you can reap the gains of social media. It’s easy to create a Facebook and Twitter account as it takes less than a minute.

However, it’s far from easy maintaining an impressive and informational profile in order to keep your fans and followers interested. Building an impressive social media profile is only half the battle won, the other equally important half is to consistently update it on a timely basis.

4) Too many tools

Too many tools make Jim a dull boy and social media is no exception to that rule. Using select social media tools to improve your business’ productivity is a great idea but excessive reliance on tools is asking for trouble. Don’t use social media tools just for the sake for using them. If they don’t add value to your business, they are not worth using.

Using a large number of tools may project you as a geeky business, but it doesn’t guarantee good business results. The choice is yours.

By: AJ & Marquita

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