4 Criteria Determine Your Site Page Rank

1. Location: Location does not refer here to the URL of a web page. Instead, it refers to the location of key words and phrases on a site. So, for example, if anyone searches for "Search engine optimization," some search engines will rank the results according to where on the page the phrase appears. So a web site that contains the phrase "Search engine optimization" in the title tag will likely appear higher than a web site that is about Search engine optimization but does not contain the word in the title tag.

2. Frequency: The frequency with which the search term appears on the page may also affect
how a site is ranked in search results. So, for example, on a page about Search engine optimization, one that
uses the phrase five times might be ranked higher than one that uses the phrase only two or three times. When word frequency became a factor, some web site designers began using hidden words hundreds of times on pages, trying to increase their page rankings. Most search engines now consider this as keyword spamming and ignore or even refuse to list pages that use this method

3. Links: One of the more important ranking factors is the type and number of links on a web
page. A. Links that come into the page, B. links that lead out of the page, C. links within the site are all taken into consideration. So the more links you have on yoursite or leading to your site the higher your rank would be, right? Again, it doesn't necessarily work that way. More accurately, the number of relevant links coming into your page, versus the number of relevant links within the page, versus the number of relevant links
leading off the page will have a bearing on the rank that your page gets in the search results.

4. Click-throughs: One last element that might determine how your site ranks against others
in a search is the number of click-throughs your site has versus click-throughs for other pages that are shown in page rankings. Because the search engine cannot monitor site traffic for every site on the Web, some monitor the number of clicks each search result receives. The rankings may then be repositioned in a future search, based on this interaction with the users.

By: geso

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