4 Tips To Make Sure The Links To Your Websites Are Effective

One of the most basic SEO strategies out there is building links to your website. Not only is it one of the most basic strategies to use it is also one of the most essential strategies to move your site up in the search engine rankings. The problem is that many people hear that they have to create links that point to their site and then they rush out and social bookmark their website or blog on as many social book marking services they can find and then sit back to see their site climb the ranks. A few months later nothing has happened to their ranking and then they give up.

There are 4 ways to ensure that your link building efforts are not in vain and they are the following.

1. The number of links: Yes it is true the sites with the most links pointing to them have the most potential to climb in the search engines. So it is essential that you keep on building as many links as you can. You cannot however do only this and you need to combine this strategy with the others that will follow.

2. You need to build links from sites with a high page rank. If for example person A has 200 links to his site all with a page rank of lower than 20 in the search engines. You have only 50 links pointing to your site but 3 has a page rank of 2 and 6 has a page rank of 5 and yet another 8 has a page rank of 9. Who do you think will rank higher? You are right if you guessed you will have a higher rank. Google ranks sites higher that have incoming links from other sites with a high page rank themselves. So it is good to have many links but make sure you get a few links with a high page rank.

3. Try to build links with sites that are related to the theme of your website. Google looks kindly on links that share your websites interest and will boost your site in the rankings.

4. Make sure the links you build are from reputable websites and not ones that employ black hat strategies on the net. These sites get the Google slap and this in turn could negatively affect your ranking as Google thinks you associate with them.

So there you have it 4 ways to make sure the links you build to your sites are effective. Do not view any of them in isolation but try to use them in combination.

By: Nick J

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