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5 Copywriting Tips For Beginners
It will be a very short and sweet one, since I've been crazy busy writing copy for clients. So to make it short and sweet, here we go: 5 Copywriting Tips For Beginners To Help You INSTANTLY Write More Persuasive Copy: 1) Features vs. Benefits – This is one of the most important aspects you need to know as a copywriter. If you’re writing about features instead of benefits, your copy is going to be pathetic – no matter what else you write about. Take something seemingly ordinary like a pen or pencil, and write out the top 10 benefits on 1 side and top 10 features on the other side. Here are 2 just to get you started. Feature - Made of wood and lead. Benefit - The wood helps you create a sharp tip for easier writing and the lead prevents breaking of the point. Feature - 12 inches long Benefit - You can use it multiple times without needing to replace it so you save money. 2) Write A Benefit Driven Headline - Most headlines suck. They really do. When first starting out, what you need to do is focus on stating the main benefit in your headline. You honestly don't have to worry about writing a grand-slam piece of copy until you truly understand the thought process of your prospect and know how to break the rules a bit. 3) Write In Short, Concise Sentences – Another copywriting tip for beginners is to write sentences that are short, punchy, and to the point. If you see a lot of commas in your sentences, see if you can break them up into shorter ones. 4) Include a P.S. in EVERYTHING – P.S.'s are, in my opinion, the third most crucial parts to writing great copy (behind the offer and headline). Everybody reads them, so it’s essential that you drive home the main benefit of the product you’re selling again. In offline print, NEVER include the price. You can sometimes get away with it online, but I still wouldn’t recommend it. People love scanning straight to the bottom and if the price isn't right - they're gone. 5) Write In A Conversational Tone – This one is very important. Don’t pretend you’re writing to a group, pretend you’re writing to an individual person. After all, you are! Only 1 person is reading your copy at a time...it's not like you're writing to a room full of prospects, right? Picture a specific person you’re writing to…and start writing. These copywriting tips for beginners should at least get you started on writing better copy. If you want more tips, just look around the blog for other posts and I’m sure you’ll find some gems in there that will make you a better copywriter. Mastering the basics is essential if you want to become a better copywriter. If you truly want to be a great copywriter, I would highly suggest studying copywriting tips for beginners until you get so sick of them you can’t stand to read them anymore. Then it’s time to move into more advanced copywriting tips and propel your writing to the next level. Article Directory: http://www.articledashboard.com Jeremy Reeves is a direct response copywriter and marketing specialist. For more copywriting tips head on over to his blog at www.ControlBeatingCopy.com. To get a FREE 30 minute consultation go to www.ReevesCopy.com |
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