If you're using a squeeze page to advertise your most recent e-book, teleseminar, e-course or audio series, but are not receiving the reaction you want, here are 5 tips on how you can improve the response on your squeeze page.
First of all, for those of you who do not know what a squeeze page is, here's a short definition. A squeeze page, also known as an opt-in page, is a webpage that when visitors land on it, they are asked to add themselves to some type of directory in order to get more information.
The opt-in page usually has a list of benefits the visitor will get when they supply their e-mail address.
Here are 5 ways you can improve your squeeze pages.
1. Bulleted Benefits. In the first place your opt-in page must have an inventory of advantages that your prospect will receive after they sign-up to your list. The benefits should have what's known in the copywriting world the four U's.; Urgency, Useful, Unique and Ultra Specific. By opting-in to your list your customer should receive something of value to them. That couldThat might be something that will help show them how they can lose weight quickly, build more money, live a healthier lifestyle, etc. In other words, your copy should give something that your prospect can't live without and in order for them to purchase it; they must give you their e-mail address.
2. Add Audio. An audio message together with the copy on your page will provide the prospect more and more reasons why they must offer you their e-mail address. Your audio message ought to contain benefits that are not listed by the copy on your page.
Audio should be used as a supplement to the bullet copy on your page, not simply reiterating what's written on the page. There are several software programs that you'll be able to use to place audio on your squeeze pages. You'll be able to take a look at Audio Generator, Instant Audio.com, Audio Flash, or Net Audio Plus. A Straightforward Google search can aid you discover these and alternative audio software programs.
3. Add Video. You'll use video to indicate a preview of what's in your report, course, etc. You'll also use video to show statistics or something else that can demonstrate what you're making an attempt to sell to your prospect. Or you'll be able to just place up a video of simply yourself talking concerning your product and what the prospect can receive just by giving you their name and e-mail address. One software program that you'll be able to use to place video up on your opt-in page is Camtasia. Once again just do a Google search and you can find this and other video software programs.
4. Offer Your Prospect A Free Special Report Simply For Opting-In. This works especially well if you are trying an e-book or some sort of e-course, or a teleseminar. Give your prospect a free report simply for opting-in. Offer them with a little little bit of valuable information and then towards the end of the report let them know that they will learn more and more concerning what you've got to offer by inviting them to register for your teleseminar, or by signing up for your e-course, etc.
5. Offer A Link To A Preview Of What Your Prospect Can Get Once They Opt-In. This works well if you are trying to sell an e-book or an e-course. You can offer a link that can take your prospect to a free chapter of your e-book, a sample of your audio series or a sample of your e-course. The prospect will get a sample of what you're providing without supplying you with their e-mail address. If you offer enough quality info on that link it just could persuade enough prospects to opt-in.
Opt-in Pages are an wonderful way to get prospects to produce you with their e-mail address. Once you have got their e-mail information you're free to follow up with them and let them recognize about productsyou have to offer.
