5 Industries That Should Wrap It Up – Vehicle Wraps Make Good Advertising Sense For Some

Different forms of advertising media have select beneficiaries who reap the most from their advertising dollars spent. For example, the television advertiser with the deepest pockets gets the primo time slot. The same can be said for radio advertisers as well. And in the print industry, he who affords to most repetition gets the job done.

There is, however, an emerging form of popular advertising that offers the same impact and results to mom and pop type business and giant corporations alike.

Vehicle wrapping – covering a vehicle in a large format graphic design – made the scene in the 1990s and has seen tremendous growth in the last decade in terms of annual dollars spent in the industry. That’s because more and more business are advertising through vehicle wraps.

“A vehicle wrap can generate the same amount of exposure for a giant telecom company that it generates for a local smoothie shop,” says Tonya Severance, head of marketing at B2B Media, Inc., an advertising firm specializing in vehicle wraps that offers nationwide service to any size fleet. “And since that giant telecom company can probably afford to purchase outside cover ad space in a popular magazine and that local smoothie shop might have to settle for a black and white 1/16th of a page in the back, vehicle wraps seem to have leveled the advertising playing field. I think a lot of savvy business owners are taking advantage of that.”

Whether your company is considered small, medium-sized, or very large, there is a benefit in wrapping your vehicles, no matter their number. Below is a breakdown of the top industries that benefit the most from vehicle wrap exposure and the strategy behind their campaigns.

TV, Radio, and Other Media - Their vans and trucks are always circulating the city for events and editorial features. It's a very common occurrence to see vehicle wraps in this industry and it' makes sense since TV and Radio often change their image. Also, stations are usually local and so is their audience.

Courier and Delivery – The vehicles in this industry get a wide range of exposure on a daily basis because the vehicles are always on the go! And like local TV and radio outlets, their services are regional and no advertising dollars are wasted on non-quantifiable leads.

Food and Beverage – Caterers and distributors of all sizes are missing out if their vans and trucks aren’t wrapped up. On display at events or at a local stop light these vehicles are prime candidates for wrap advertising success.

Service Industry – Any company that makes residential home or office calls to service or repair anything, should have a wrap on the vehicle they take to the call. Large or small, these companies reap the benefits of the name recognition generated from their wraps. Examples – heating and air, electrical, plumbing, remodel, landscaping, etc.

Specialty Businesses – A specialized gift boutique or flower shop with a catchy name might not get a lot good PR from a Yellow Page listing, but wrapping the owner’s or employees’ vehicles will get the folks around town talking and wondering what their all about.

Vehicle wraps have become a proven part of any successful company’s marketing and advertising campaign. Dollar for dollar small and medium sized businesses can get just as much bang for their buck as deep pocketed outfits with millions to spend on advertising, and a single vehicle wrap costs a fraction of what a well placed television, radio or newspaper spot would cost.

“Plus, with a vehicle wrap, you’re not paying a recurring monthly advertising fee,” adds Ms. Severance. “It truly is one of the most cost efficient methods of advertising available.”

By: Tonya Severance

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Tonya Severance, advertising director for B2B Media, has extensive experience in the vehicle wrapping industry. B2B Media is a specialized advertising firm dedicated to expanding brands through alternative media. We specialize in vehicle and environmental graphics that create a long lasting impact. To see FAQs answered, learn the process, view ROI stats and see pictures of dynamic wraps visit www.b2bmedia.com.