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5 Reasons Not To Blog
1) You just want to dive in. If you're not familiar with blogs -- you shouldn't just "dive it! Take at LEAST a couple of weeks to read blogs in your area and get a feeling for them. You can find blogs in your area with the blog search engines like Technorati. 2) You are not passionate on the topic. If you don't care a lot, why should anyone else? If you have passion, it's going to show in your writing. If you don't, you can only fake it so long, and you'll probably get bored anyways, which doesn't help make an exciting and successful blog. 3) No one is willing to commit! Most blogs are written primarily by one person, and that one person (you?) needs to commit to blogging long term. Sure you might quit after a few months saying it's not for me, but you need to give it a serious attempt for at least a few months. I also see more and more multi-author blogs where no one has taken or assumed ownership. Multi-author blogs can be great, but someone needs to be in charge and champion the blog. 4) It's impossible to write the blog yourself without interference from others. This is primarily a problem in organizations. Imagine if every post needed to be approved by legal and marketing! I have a friend, an independent consultant, who had the same problem -- his biggest client wanted to see his posts before they were published. Sorry folks, this doesn't work. You may end up with a smooth and polished marketing piece, but not a conversation blog, and it WILL show. Experience shows time and time again that this just doesn't cut it! An example was the Captain Morgan blog based on Captain Morgan Rum. Captain Morgan doesn't exist, but I guess that's okay. The blog was a sort of fun, lighthearted thing. They had the - I think they called them the "Morganettes" - which are essentially college-age scantily clad women, supposedly all submitting blog posts. All the posts were written as though the Morganettes were literary scholars, and perhaps some of them were, but the blog got a lot of ridicule and essentially didn't work. 5) It's a checklist item -- perhaps "The boss said we need to start a blog" or we think we "need to add it to the marketing mix." This always fails -- no surprise! There are plenty of great reasons to blog, as blogs can be a very effective communication, networking, and promotional tools. There are also some excellent reasons not to blog! Article Directory: http://www.articledashboard.com And for over 100 tips on successful blogging, I invite you to grab your free copy of my ebook "Secrets of Successful Blogging" at www.secretsofsuccessfulblogging.com |
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