I do not want to sound niave or anything but enough already about all the doom, gloom, recession, economic woes, foreclosures, bailouts, lay offs and the list goes on and on. I understand that is all reality, but there is another reality out there - some good news!
Here is the good, no make that great news, if you can change and adapt with the market, economy and your customers circumstances there is tons of opportunity. We all need to be open to reinventing ourselves and have a desire to learn, change and grow. Think about it, your customers are facing the same challenges that you are and are looking for ways to lower stress, make more money, save time, be more productive and drive more sales. Does anyone out there have a product that can do one or more of those items listed above? Yeah I thought so...
In times like these it is critical to remember five key points:
1. Stop focusing on yourself or how hard things are compared to last year or whenever - let it go and focus on your customer and their needs. How can you deliver massive value to your customer? Have you taken the time to ask your customers what their biggest problems are right now? If you ask them I will bet they will tell you. Then you can go to work on a helping them find a solution and you can be a hero!
2. What is the optimum amount of value you can deliver to your customer? As a home based business owner it is paramount to provide a value that is three, four, five how about TEN times what your customers are investing in your product or service. If you can help your customers navigate through challenging times, you will have customers for life.
3. I read a great quote the other day from marketing guru Dan Kennedy: There are some who may be confused by the media focus entirely on the weakness in the economy. Even though you may be tempted to think of these as tough times, you should not; think of them as TERRIFIC TIMES FOR TOUGH PEOPLE!
4. Desire, you gotta want it!! Remember the story of the young man who was searching for wisdom? He asked the wise old man what he needed to do to gain wisdom, the wise man took him to the river and told him to gaze into the river and there he would find his answer. So the young man looked into the river, then the old wise man grabbed him by the scruff of the neck and held the young mans head under water until the young man nearly passed out. The wise man pulled the young mans head out of the river and said, "When you desire wisdom, as you just desired air, you will be wise. Sorry long story but the point is a good one, you have to want to change, learn and do whatever it takes to find out the needs of your customers and over-deliver value.
5. What you focus on becomes your reality. Honestly if all you think about right now is how much your 401k is down, how much you have lost in the market, layoffs, bailouts, foreclosure etc, it will suck the life right out of you. On the other hand if you focus on solutions and how you can provide increased value to your customer and become a student of the business you are in you will separate yourself from the competition. As home based business owners we can stand up and be leaders, people that will be a positive force for good that are focused on solutions and delivering value! What do you think your customers want to hear right now? Do you think they want to sit around and commiserate with you on how terrible everything is or would they love to hear how you can provide solutions and value in these challenging times?
As a home based business if you implement these five steps today you will feel better and you will put yourself in a position to rise up above the challenges of today and become an invaluable resource that your customers can't live without, especially during challenging times!
Jeff Harmon develops sales and marketing strategies to help you succeed in your home based business. Want to learn more about how to profit online with a home based sales business? Click on: www.worksmartbuildwealth.com
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