So you want to be an MLM marketer! Welcome to the world of direct selling. Before we proceed, let us share a few facts and figures with you simply to show that MLM marketing really works and there are millions of us who have found MLM marketing to be not just a viable business opportunity but also a fully paved road to prosperity and financial independence. Here is what you should know about network marketing:
• Annual network and MLM sales in the US has touched the $20 billion mark
• One in 10,000 families in the US has someone who sells through an MLM business model
• About 10 million individuals in the US are involved in MLM marketing
As you can tell, this is a mature industry and there is nothing experimental about it. However, there are no short cuts to success. Once you sign up with the right MLM Company, you should take the opportunity seriously, devote a minimum of two hours a day to promoting your business and do everything required to preserve your motivation levels. Here are five humble recommendations:
Build Domain Knowledge
Learn as much as possible about your product or service—by surfing the Internet, subscribing to publications about your niche, studying product catalogs, and most importantly, attending all the meetings. MLM is as much about social relationships as it is about network relationships.
Develop a Marketing Plan
Write a clearly chartered marketing plan. We are assuming that you have already developed a business plan prior to launching your MLM business. The marketing plan should identify the various advertising and marketing models you propose to deploy in the near future.
Sustain Motivation Levels
Hyper enthusiasm during the first few weeks of joining the MLM movement and then gradually losing interest is a condition well documented. You should not fall a victim to this situation since it not only negates your financial investment but also forces you to experience defeat. The best way to remain motivated is by remaining patient and interacting with other MLM marketers in your MLM community on the web, through e-mail and during your meetings.
Maintain Records at all Times
The US Internal Revenue Service recognized MLM marketing as a legitimate business opportunity in 1982 and has published a booklet for you entitled Publication 911, Tax Guide for MLM/Direct Selling Distributors. Please get a copy and follow the instructions. Maintaining accurate business records in a timely fashion has innumerable advantages including data to track progress, information to chart marketing strategy, and business intelligence you can use to grow in the future.
Stay in Touch with your Existing Customers
There is no business model on the planet, which is viable without repeat business. Build personal relationships with your existing customers by remembering them on their birthdays, sending out regular newsletters, sharing new product information and even inviting them to special events. If you have customers who are not interested in becoming a part of your down line, do not pressurize them. Just lee them alone and give them the breathing space they need to achieve self-realization.
Follow our recommendations as well as other tips and tricks you will pick up as you progress and you will find yourself looking forward to a bright new morning daily.
Johnny Kim is the President and CEO of Team Manna, a leading MLM distributor of Mannatech health, beauty and 100% natural nutritional products known globally for their high quality and proven healing potential. Visit him at team-manna.com and write to him at johnnyjkim@yahoo.com. Just tell him you want to learn more about MLM and Mannatech.
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