5 Things To Consider When Relaunching Your Ecommerce Website

Launching a website can be very scary, but in many ways re-launching your website is even more nerve wracking. You have to make sure that the changes you make are not going to alienate customers, that they will constitute an improvement to the site and fix all the issues you have with your current Ecommerce Website. At Advansys, we have been in the hot seat of working on numerous re-launches and have put our heads together to come up with a short list of things to consider when planning your re-launch:

1. Clean up the Design
Fashion changes over time and website design is no exception. While it may feel like keeping up with the Joneses, up to date Web Design is very important in customer assurance. If they see the site developing in line with other sites then they will feel confident that the back end of the site is also developing and getting more secure. It also shows that the business is successful, and thus trustworthy.

2. Get rid of those annoying niggles
Every older system has a few things in it that you really wish worked differently, or was more intelligent so that it saved you time. Now is the time to make these changes and ensure that your new system has the functionality that you want. Just remember to make sure that any bespoke web development is properly specced out so that your ecommerce company can quote you for the correct work.

3. Check out new payment providers
Is your current Payments Gateway the right one for you? Is there anything else that you need from it? Maybe you would just like a second gateway to increase customer choice. Either way when planning a re-launch it is wise to check out the alternatives and make a decision based on customer choice, assurance and operational flexibility.

4. Refine your Data
As part of the site redesign you may find that you need to change the presentation of your product images so make sure these are all of the correct quality and are as good as you want them to be. Don’t forget your other content, however. Your descriptions are one of the most major selling features of your site and if they are inaccurate or not clear then you will lose sales. Rewrite them now if you need to and make sure they contain all the keywords you need for that product.

5. Ask your customers about your business
It is very difficult to be objective about your own business and the most accurate way to know if you customers have any complaints or suggestions is to ask them directly. Social Networking has come on in leaps and bounds and in order to make your re-launch a success as well as to continue with good customer engagement it can be a great idea to start a Facebook fan page, create a blog and use twitter to let your customers know about the upcoming change and ask their opinion about it. You may be surprised at the resulting answers and probably very please with the result of this kind of activity.
So there you have it, 5 ways to make your Ecommerce Website Re-launch go with a bang and a big flourish of increased sales volume!

By: dianewilson

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Advansys Limited Building 4 Millars Brook Molly Millars Lane Wokingham Berkshire RG41 2AD Telephone: 0845 838 2700 Fax: 0845 838 2701 Email: sales@advansys.com