5 Top Tips For Ecommerce Site Owners

1. Consider investing in SEO. Appearing at the top of the major search engines (Google, Yahoo, MSN/Live) can drive a significant targeted number of potential customers to your site. It is not an overnight process and you will be able to find SEO specialists within your area who can give you an idea of price. Remember to ask to see case studies and past results they have achieved. Or if on a budget you may consider DIY SEO. Forums such as SEO Chat and SEOmoz.org have good practical advice.

2. PPC is instant – SEO may take a few months to see the effect whereas PPC can bring you instant traffic. If you have a good conversion rate you may find PPC is one of the best methods for ROI (return on investment). Google’s PPC system is called Adwords. They have a tool where it can show you the cost of appearing on the 1st page for a particular keyword and also the expectation of traffic this keyword can bring.

3. Without doubt one of the best ROI methods for an e-commerce store is affiliate marketing. You pay a % of each sale to an affiliate who has promoted your product. You can setup an affiliate program yourself or let one of the established affiliate networks setup the program for you and recruit affiliates.

4. Submit your sites products to Google Base (formally known as Froogle). These are the results which are shown at the top of Google when a user searches for a specific product. If you include the product keyword then you have more chance of appearing at the top for the search query.

5. Users need incentives to buy and discount codes are a great incentive – consider issuing discount codes with 5 or 10% discount (depending on margins) and put them on forums such as Hot UK deals and other related sites.

You may need to do some digging around on the internet to find more information on each of the 5 points above. Users of forums are very helpful and will provide a lot of useful information and advice on SEO, PPC, affiliate marketing, Google Base and voucher codes. Some good forums to check out are UK Business Forums, SEOchat, SEOmoz, SEO Chester and Affiliate 4 U and the advice on. Good luck.

By: Darrell Freeman

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Darrell F writing about the ways to increase traffic and sales for an ecommerce site. Advice from SEO Chester agency and web design Chester company.