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6 Important Email Copy Tips
Remember that a person's name is to that person the sweetest and most important sound in any language. Use personalization in the subject line and inside the body of the email. 2. Use plain English Write just like you talk. Nobody cares if you can use xenophobia and ostentatious in a sentence. Write almost like you're talking to a buddy over a beer. So that means use contractions. Be friendly and personable in your writing. People should like you. 3. Write to one person Imagine who your ideal prospect is and make the message just for him. Even if your web site will be read by thousands of people each day -- every person will read it one at a time. Use "you" and "your" liberally. Focus on them, not yourself. 4. Keep your sentences and paragraphs short Keep your sentences and paragraphs short and simple. Paragraphs should be no more than 4 or 5 lines. You want your email to look easy to read with a lot of white space. Make it inviting. Long blocks of words are scary. Paragraph breaks do not need to be determined by content. Remember, people do not like to read too much, especially long letters. 5. Use plenty of compelling subheads If your message is very long use informative subheads. Subheads should be like mini-headlines. Use them to break up large bodies of text and to bring people back into the body of the letter. A lot of people will scan your email so you need to make you subheads give a complete selling message by themselves. 6. Put passion into your email Since you won't have the luxury of seeing your prospect eye-to-eye to gauge their reactions you need to put extra passion into your message. Even if you think you are overdoing it when you write, your letter will end understated when it gets read. Get enthusiastic! Article Directory: http://www.articledashboard.com Downlod your free copy of "Million Dollar Emails" eBook at emailmarketing.oufel.com/ while it's still available! |
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