7 Reasons For Making The Business Networking Follow Up Call Part 1 Of 3

I was recently delighted to have been invited to make a presentation to members of the Success Track Business Club on the subject of Business Networking. As you can imagine, my presentation was entitled ‘Discovering The Secrets of Outstanding Networkers’.


During my allotted hour, I focussed on the interpersonal skills and the interactive ‘front-end’ of business networking. In such a short time, it’s just not possible to cover everything.

I had a great time, and the feedback, from those who pinged off emails after the event, was really positive. However, working with the knowledge that you can’t please all of the people, all of the time, there was one rather irritated respondent who instead of focussing on the nuggets that were covered, crucified me for not covering the importance of the follow-up.

Frankly, if you’re reading this...

I think you’re right!

So over a series of articles on the subject of business networking, we’ll take a look at the ‘follow-up’.

This is where many people let themselves down. They simply fail to follow-up.

The same fears and concerns that they experience upon entering an unfamiliar room, full of strangers rise to the surface, in a slightly different guise. Fears of rejection inhibit them. Thoughts like

• They weren’t really interested
• They were just being nice
• They won’t remember me
• They won’t take my call
• They’ll just say ‘no’

If you fail to follow-up you become ‘Networking Criminals’

They’re everywhere, aren’t they?

They never call.

They never do what they say they’re going to do.

The business world is a desert of unreliability. I’d like to encourage you to be an oasis in that desert.

Do what you say you’re going to do, when you say you’re going to do it !

Furthermore, to do it quickly. In my experience ‘Speed Stuns!’

To embolden you to always follow-up we will look at the implications of not following-up.

Have a little think as to why you feel it’s so important and then read the next article on the subject of making the business networking follow up call and we will dissect the dangers inherent in not following-up

By: Mark Perl -Business Networking Expert

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Mark Perl is one of the leading experts on the subject of business networking in the UK. He specialises in training solicitors and lawyers in business networking as well as providing CPD training and accreditation on the subject of Business Networking.

He has worked with both small one man operations and large organisations around the world on this important tool to ensuring business success. To find out more about how Mark can help you and your business on the subject of business networking visit his website