7 Reasons For Making The Business Networking Follow Up Call Part 2 Of 3

Following up after a business networking event is key to the level of success you get from attending. Discover three of the seven reasons why you should make that business networking call, in this series of three articles on the subject.


In a previous article I touched on the fact that following up in business networking is vital for ensuring you reap the benefits of actual business networking. I mentioned that there are seven reasons why we should make that call and here are three more reasons fo doing so
Reason number two for following up on your business networking is that by not making the follow-up call, you are actually rejecting your prospect.

Rejection, in all its various forms, is the underpinning fear that many of us have when we go networking – and you are doing it to them by not following up!

That’s bad for business because it taints your reputation in the business networking community!
Reason number three.
By not making the follow-up call, you show yourself to be unreliable and untrustworthy.

If, as most networkers accept, relationships are built on a foundation of Knowing, Liking and Trusting, then we fundamentally undermine the ‘like’ and the ‘trust’ by failing to call.

All that happens is that your prospect thinks you are unreliable.

They’ll think:

‘If that’s how reliable you are at the very start of a relationship, how bad might you turn out to be when I become a client ?’

They’ll also think you are untrustworthy:

‘He/she said he would call/send me some information on.../facilitate a meeting with.../introduce me to...’

It’s rude. They’ll think you don’t want their business and ...

That’s bad for business!
The fourth reason is:
You tarnish your personal reputation and the reputation of your company. You are an Ambassador for your brand when you network.

If it’s the first time someone has met you, or a representative of your company, then everything you say, how you say it, how you act, how you react and everything you do, sets their perception. We try so hard to create a positive first impression that it’s criminal to let yourself down at the first turn. Both yourself and your company will be judged on your behaviour. Don’t ruin it by your actions... or lack of them

That’s bad for business!
Look for the final article in this series of 7 reasons for making the business networking follow up call and discover the final three reasons why you should follow up.

By: Mark Perl -Business Networking Expert

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Mark Perl is one of the leading experts on the subject of business networking in the UK. He specialises in training solicitors and lawyers in business networking as well as providing CPD training and accreditation on the subject of Business Networking.

He has worked with both small one man operations and large organisations around the world on this important tool to ensuring business success. To find out more about how Mark can help you and your business on the subject of business networking visit his website