7 Reasons For Making The Business Networking Follow Up Call Part 3 Of 3
Reason number five for making the business networking follow up call is:
By not making the follow-up call after a business networking event, you create a negative multiplier out in the marketplace.
People rarely remember when you do something right, but they never forget when you do something wrong. You’ll be amazed at how many people they’ll tell, when you let them down. For many of us in the ‘advice giving’ sector, referrals from satisfied customers underpin our success. Having a negative commentary circulating within our business community can seriously hurt our business development and our reputation, especially when it comes to business networking.
Statistics show us that 80% of an SME’s client base is within a 30 mile radius. This can really hurt you.
Also, what if the person you failed to call, ends up talking with one of your satisfied customers at an event and says:
‘you see that guy over there? Awfully unreliable! He said he was going to send me.... but just never called. How rude?’
That can plant seeds of doubt in your existing customer’s mind.
Reason number six is…
By not making the follow-up call, you put yourself at risk when attending other events.
What happens if you bump into that person again when you are out attending other events?
How are you going to feel when you spot them and remember what you haven’t done?
Are you going to try to pretend you haven’t seen them and try to avoid them all night?
Are you going to pretend you’ve forgotten that you were meant to do something?
...and what are they going to think when they see you?
Long after people have forgotten what you said to them, they never forget how you made them feel
Your credibility will be lost.
The seventh and final reason for making that follow up call is this…
By not making the follow-up call, you will simply never know how much business that client had for you.
You won’t be able to calculate how much business you’ve lost.
Not only how much business you’ve lost from that client, but how much potential business you lost from clients whom that person might have referred you to.
In economics they call it opportunity-cost. By choosing to do one thing, you are prevented from doing something else. There is a cost attached.
Here, by choosing, and it is a decision that you make, not to follow-up, the potential financial loss should be considered.
So if we look back at the last several outcomes of not making the follow-up call; and when you put a value on what you might be losing, then I hope it’ll make you reconsider.
I hope it’ll encourage you to make that call!
Now that’s GREAT for business!
Thank you for taking the time to follow this series and...
Mark Perl is one of the leading experts on the subject of business networking in the UK. He specialises in training solicitors and lawyers in business networking as well as providing CPD training and accreditation on the subject of Business Networking.
He has worked with both small one man operations and large organisations around the world on this important tool to ensuring business success. To find out more about how Mark can help you and your business on the subject of business networking visit his website
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