7 Signs Of A Bad Brochure Turnout

While there are many factors that make brochures come out bad, there are precisely seven reasons why a lot of the amateur made ones fail outright. Even with the guiding force of brochure samples, some people can still make mistakes with their color brochures and waste their money in printing them. Luckily for you, I am here to help you to not go through that same situation. In this article I will teach you the seven signs of a bad brochure. Avoid these seven items in your brochure printing and design and you are at least guaranteed not to turn out bad brochures in the future.

1. All text, scant pictures.

First, avoid printing color brochures that have lots of text and almost no pictures. While a custom brochure is indeed a great vehicle for information, having too much information inside a color brochures with little to no images will typically make the whole print look daunting and hard to read. Full blocks of text within the brochure cover are a bad way to attract readers since right at the outset they already know that the custom brochure becomes a chore to read. So if you find your layout is becoming more text heavy with little images, you should already start reviewing your content to make it lighter.

2. All paragraphs, no lists or subsections.

Secondly, on the text itself, one sign of a bad custom brochure are text content that are made of all paragraphs with no lists, no subheadings and no sub sections. This means that the whole brochure is mainly made up of paragraphs. Block paragraphs that look to daunting to read. Nobody likes reading brochures like those, and it is hard to jump to the information that one really wants. That is why you should avoid this type of layout at all costs. Chunk your brochure content and list down any items when possible.

3. Wild font style, Lots of font styles.

If a brochure design has a wild font style or if it has lots of font styles then it is a bad brochure. When you use too wild or artistic fonts or too many font styles in a color brochure, it only makes the whole layout look more cluttered and of course hard to read. Nobody wants to spend extra time trying to figure out which letter is which in a color brochure. That is why it is best to use a simple font, maybe sans serif fonts which are clean and easy to understand.

4. No pictures of people.

When a brochure has no pictures of people, then it is a bad color brochure. This is because images of people are the ones that really make an impact on readers. When people see others depicted in the color brochure (often using products or availing of services), they can imagine themselves in those people’s shoes. They can engage more with the brochure making the understanding of the message a little better. So make sure that you use pictures with people in your own custom brochures.

5. Too many colors.

Another big sign of a bad color brochure are layouts with too many colors. A too colorful brochure with text, images and graphics all differing in colors is basically a sign of being an amateur. It basically implies that one is being lazy in refining a beautiful color scheme, while at the same time cluttering up the whole custom brochure in the process. So try to tone down your own color themes in brochure printing. Make sure that you only use 2 to 3 main colors only along with their subtle variations.

6. No call to action.

If a brochure does not have a simple statement that invites people to action such as “buy now” or “call now”, then I believe you may have a bad custom brochure. A call to action is important in brochures simply because it is the element that will help the brochure reach its goal for its audience. So it is crucial that you put in a call to action in all your brochure layouts.

7. Low quality print materials.

Finally, a big sign of a bad custom brochure are low quality print materials. Thin materials and easily damaged paper will typically be the downfall of most typical brochures. Brochures like those will deteriorate quickly and will look cheap and untrustworthy within a week or so. That is why you should never print brochures with low quality materials. Always try to spend as much as you can for the brochure materials.

So those are the signs to watch out for to figure out if a color brochure is bad or good. Trust me, it is better to judge and analyze typical brochure samples of a printing company first like this, rather than testing them out. You will save money and you will know of course that you will not be printing a bad design if you really know your brochure printing options.

By: Lynne Saarte

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