Many coaches and service professionals often decide to keep in touch with their client base by sending out a weekly electronic newsletter or an ezine. This is a great way to stay in touch with the people on their subscription list, however, many totally underestimate the amount of time and effort required in producing a weekly ezine. They can find it difficult to find fresh content and often struggle to meet the weekly deadline.
Here are 7 tips to help you find content for your weekly ezine:
1. Keep a notebook handy beside your computer and take note of any interesting article, blog post or snippet of information in your sector you feel will add value and be of interest to your clients.
2. Consider sending out a survey asking your clients the main problems they are encountering. Use this information as a basis for one section of your ezine until you have exhausted the list, then send out another survey asking a different set of questions.
3. Add an 'Ask (your name)' section to your blog or website and encourage your clients to send you their questions. Use this information to form the basis of a 'Q & A' section.
4. You may wish to share some personal news and information about yourself in your ezine. However, a word of caution, do not disclose information that could breach your personal security.
5. Include a 'Recommended by (your name)' section and use this to promote products or services you find are good value for money.
6. Considering becoming an affiliate for products or services you feel are complimentary to your own and promote these occasionally.
7. Add a 'Coming events' section to inform your clients of your up and coming events and new products launches.
Irene Houston teaches online technology to small business owners, including coaches, authors and service professionals who want to market and grow their online business. She invites you to join her free teleclasses, where she shares tips and advice: www.StartAnInternetBusinessBlog.com
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