1. An ezine lets you grow a mailing list to market to over and over again.
Stop marketing one to one, and instead market one to hundreds, thousands, tens of thousands, or even millions!Direct marketer Dan Kennedy calls this “building your herd”. Once you do this, it will change your life and free up a lot of your marketing time.If you don’t want to think of your prospects as cattle, there’s a well known marketing model called THE FUNNEL.
As you know, a funnel is wide at the top and narrow at the bottom. And inside your marketing funnel are all your products or services.Your objective is to get as many people into your funnel as possible, so you can repeatedly let them know about all these great products and services you have.
By offering a FREE EZINE, you collect your prospects’ email addresses, and NOW they’re in your funnel! In each issue, you tell them about all your great products and services. Lynn Pierce is the creator of a program called Getting to Yes Without Selling, and since getting her ezine off the ground, her business changed dramatically. She’s selling tons of her books, teleseminars, audio programs, and workshops. Now over 90% of her business is generated directly from her ezine, so she doesn’t have to make one-on-one sales calls anymore.
Can you see the benefit in this?(I know you can!)
2. An ezine is a VERY effective way to promote your services or products.
Instead of simply saying how great you are (as in traditional advertising), an ezine lets you SHOW how great you are by sharing your expertise with your prospects. You’re giving people a TASTE of you, and EDUCATING them on why they NEED your product or service.Makes sense, doesn’t it?
Your ezine does this AUTOMATICALLY for you, over and over!
3. Publishing an ezine positions you as an EXPERT in your field.
One morning, I was working at my desk and my phone rang. I picked it up and answered, “Good morning this is Alexandria.” The caller said, “Good morning. My name is Andrew Blackman and I’m calling from the Wall Street Journal…”
I cut him off… “Andrew, you know, I really liked the paper but it just wasn’t worth keeping the subscription because I didn’t read it every day, and you guys keep calling, and frankly it’s getting really annoying. In fact, I’d like you to remove my name from your call list.”And he was silent!He then said, “Ms. Brown, with all due respect, I don’t think you understand. I’m a REPORTER for the Wall Street Journal.”(Oops.)I paused and then cheerfully replied, “Good morning, how can I help you?”It turned out he was writing an article on email marketing for small businesses and wanted to interview me.I bet you wouldn’t mind THAT happening to you one morning.By showcasing your knowledge and skills, you will attract tons of media inquiries. My ezine has directly led to my appearing in Entrepreneur magazine and countless books and publications, radio shows, and television programs.Oh -- do you speak to promote your business, or would you like to?I’ve been speaking for about five years. But the great thing is, I never go out and search for speaking engagements. Meeting planners and event promoters call ME, because my ezine has spread the word about my expertise.Thanks to my ezine just that one email I send out once a week -- I’ve been invited to speak at major events all over the country, and even around the world.
4. An ezine is the perfect way to STAY IN TOUCH with your clients and prospects on a regular basis.Publishing an ezine keeps you on their "radar screens" in a way that’s not obnoxious. Remember that 7-to-10 rule. MOST people will NEVER be ready to buy from you at that first contact. It’s the LATER contacts that seal the deal.You need to be in front of your prospects ALL the time, so when they ARE ready to hire you or buy your products, you’re right there in front of them!Makes sense, doesn’t it?I have people who have been on my ezine list for years, and they buy from me over and over again, simply because I keep reminding them I’m here.Remember, it’s NOT your prospect’s job to remember you’re still alive and in business!
5. An ezine allows you to effortlessly SPREAD THE WORD about you and your business.If you write even just a decent ezine, your readers will pass it on to friends and colleagues all over the world. And often some very important people! Rebecca Mettler is a PR consultant in California and she even saw results within minutes. Here’s what she wrote me: “Alexandria, don't laugh, I am in PR but haven’t been able to get the word out about myself. Well, no longer, because I just sent out my FIRST ezine today. You won’t believe this within about 20 minutes of my sending it out, I got contacted by a huge corporation who wants me to do some consulting for
them! They were forwarded my ezine from someone on my list. So my return on investment was within minutes! I’m now SOLD on how easy it is to market with ezines. Thank you for showing me the way.”
6. An ezine is the ideal way to CAPTURE the e-mail addresses of your WEB VISITORS.OK this is a biggie, folks.If I visit your site today, but I’m not ready to buy from you today, you've likely lost me forever when I click away.
This is the case with 99% of your first-time visitors!Read that again.That means 99% of your first time visitors to your web site will take a look and then GO AWAY, not having done anything.You may as well watch dollar bills fly out your window! Those visitors are very valuable to you. They already took the time to find you and learn about you. They are pre-qualified sales leads. Now it’s up to YOU to figure out how to “capture” them.So if you invite me to sign up for your free ezine that features helpful information on the topic at hand, I'll be happy to sign up. NOW you've got me to market to, over and over AUTOMATICALLY.
Can you see how valuable this is?
7. An ezine is CHEAP and EASY to publish especially compared with a print newsletter.With an ezine, there's no design involved (unless you want there to be), no printing, and no postage costs. It costs pennies to put together and publish. Plus you can get the word out FASTER than with traditional mailings. This is great if you need to get more last-minute signups for a teleseminar or workshop, or rack up tons of sales in a short amount of time.
The holidays are typically a slow time for internet marketers. One holiday week, I wanted to rack up some extra cash to take care of something that had come up for my parents in Connecticut. So I simply ran a special promotion for my ezine readers, and in one week I brought in over $47,000. Not bad for sending out just two emails!Now, I know I’m making this all sound so easy, but I tell you, it really IS simple!You just need to know the SECRETS
Internet marketing expert Bill specializes in teaching real people how to successfully start, build, and grow their own profitable online businesses on small budgets. To get instant access to the step-by-step strategies, tools, and resources he's used to grow just $25 into over $60 Million in online sales, visit:www.trustedsitereviews.com/otieno-reviews
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