Custom Search
|
|
7 Common-sensical Ways To Better Sales
Each day you are selling yourself; nothing happens until you're triumphant at doing that. We all use up a great deal of our time trying to convince people to try our product or service, accept our proposals or merely accept what we say. Before you get better at persuading other people - you must get better at self-motivation and promoting yourself. Here are 7 common-sensical ways to selling yourself better: 1 – Believe in the product Selling yourself is pretty much like selling anything. You need to believe in what you're pitching. That means believing in "you." It's about a lot of positive self-talk and the proper attitude. The first thing people observe is your attitude. If you don’t have the correct attitude, then people will lock on to that and you would have already squandered your chance. It really all comes down to how you converse with yourself. Most people are more likely to talk to themselves in a negative way - this is what makes them unsuccessful. It’s all about the correct attitude - the quality of your thinking. Successful folks have a constructive and confident way of seeing themselves and their work. They feel good about themselves and absolutely trust that everything they do will lead to their inevitable success. If you're in a sales job, whether as a store owner or a sales clerk, then you need to keep on working on your attitude, your thoughts. You have to absolutely believe in yourself, no matter what happens. Of course, you probably won’t close every sale, but that doesn’t mean you put yourself down or that you’re not successful. Here is where positive attitude comes in: you appraise what happened, then you change what needs to be changed, then you go at it again, all the time knowing without a shadow of a doubt that you will win, come what may. 2 – Be attractive Like any product we purchase, the way the product is packaged and presented will influence our decision to get it. Everything about you needs to look good, and you must dress aptly for the occasion. Don't assume that just because your customer dresses casually, that you should dress the same way. Remember: you are the product. If you were the customer, how would you like the product to be presented to you? So take great care in your choices of apparel and accessories. Everything you wear says something about who you are. Your aim is to appear “trustworthy.” People buy from people they can trust. 3 – Be welcoming, warm and friendly I’m a big fan of great customer service. And one thing I always look for is a warm and friendly smile. Don’t let that fool you, though. Don’t think that just because you smiled, you aced the requirement. The smile that people look for is a real smile, one that reaches the eyes and is seen in the way the person acts. Please, no fake smiles. No need for a wide, toothy grin either. A welcoming smile that says “Hello, I’m glad to be of service!” will be sufficient. And if you’re going to be in the habit of smiling, might as well ensure you visit your dentist regularly, you know what I mean. 4 – Be a name-caller Make use of the customer’s name as soon as you can, but don't overdo it. It’s a little annoying if somebody peppers each sentence with your name, right? Also be wary of going straight to first name basis. Even if business is less formal nowadays, you’d still want to verify if they don’t mind. Lastly, make certain they remember your name, too. Hand out your card and ask for one in return, if applicable. Customers are flattered when their card is being asked for, it creates rapport. 5 – Be observant When we meet new people, our defenses are almost always up. As a person selling yourself first and foremost, the objective is to get over that wall. Watch for expressions, body language, overt and subtle signs to check if the person is receptive to you. How does this person see you? What does their body language tell you? Are they comfortable with you or are they a bit nervous? Are they focusing on you or not? If they're not comfortable and not listening then make an effort to get them comfortable and focused by making small talk, get them to warm up to you. Being an authority on something always pays off in terms of conversation. Once you get them talking, get in the groove with them. If your customer speaks slowly, then adjust your rate of speech accordingly, and vice versa. It’s just good communication, and it applies whether you’re face to face, or on the telephone. 6 – Be attentive and interested Don’t you just dislike people who don’t even give you the courtesy of responding? Same goes for you. Say you’re listening, but you don’t give out signs that you are, how do you expect the other person to know that you are, in fact, listening? It’s just downright rude, don’t you agree? Nod your head, look the person square in the eyes, respond appropriately, smile, laugh, say “uh huh” or something, just make sure you let the other person know you’re listening. Give your customer a reason to like you, because you are, after all, selling yourself first. When the customer feels that you’re listening to them, that you give them value and you realize their value, you’re effectively raising their self-image. People are self-conscious, always worried about their image. Boost that, and you’re in business. Just be wary that you’re not unduly flattering the customer, because you’ll just come off as a con man. Just be genuinely interested. The other person is also trying to sell himself. Reciprocity is key. 7 – Be a positive influence Everybody has their ups and downs, but nothing shoots down a conversation quicker than a gloomy comment. I’m not advocating to sugarcoat things or lie, but try to steer clear of negatives if you can talk about the positives. For example, it’s a rainy day. Instead of saying “I hate rainy days because I’ll get soaked,” you instead say “I love how the rain cools down the city” or something to that effect. People respond to positives, and it has the bonus of attracting like-minded people to you. Remember, before you can sell anything, you have to sell yourself first. It’s believed that customers will only buy from people they trust, whether as a friend, or as an authority figure, or both. So as long as they’ve bought into YOU, in whatever capacity, then you have their business. Trust is a fickle thing, however, so make sure once you have it, that you take care of it as well as you can. After all, your dentist’s fees can get really pricey. Follow me at Twitter: @jonmanilenio Article Directory: http://www.articledashboard.com Please visit my blog Jump now, Fly later to know more about me. Thank you! |
|