8 Features Of A Powerful Squeeze Page

Squeeze Pages are an important part of a website, particularly those who are serious about their business. The main purpose of squeeze pages is to convince website visitors to share their personal information like names and contact details.

However, internet used cannot be easily coaxed into parting with information. Therefore, you need to lure them strategically and convince them. This is where a efficient squeeze page gets separated from the average ones. Here are some essential features of efficient squeeze pages.

Headings & Subheadings
Internet users, by nature, do not read a website. They just scan through the contents and notice only what captures their attention. Therefore present the content on the squeeze page well and arrange them under appropriate headings and subheadings. This break up will not only attract more attention but also make it easier for people to skim through the contents.

Bullet Points
This is an extension of the previous point. Internet users don not read through long scrapes of text. Therefore, use bullet points to organize your content well and make it easier for the visitors to spot when they scan through the page.

Pleasant Backgrounds
The background of the page should help to enhance the contents and not serve as hindrances. For sales, nothing works better than a plain background. It helps people to focus their attention on the product and enhances its features.

Strategic Location
The location of the contents is yet another important aspect that decides the efficiency of the squeeze page. The contents of the page should be located 'above the fol' so that visitors don't need to scroll down to read it fully. Remember, if visitors don't s scroll down due to any reason, they don't get to read anything.

Tone of Speech
This is perhaps the most important feature of a squeeze page. The contents of the page should convince the visitors and express a sense of urgency. Use powerful words and write strongly when you request the visitors to perform an action. For example, if you are asking them to register themselves to download something, they write something like 'Download Now! Last 10 Copies Left!'

Offer Free Stuff
People don't anything for free. In order to make them do something and share their personal information, you need to give them something in return. Ask them to register themselves in order to get a free report, free softwares or free access to articles etc.

Justify your Credibility
In order to gain the trust of your visitors and make them share their personal information, you need to give them some proof of your credibility. Ask your former and present clients for testimonials and put it on your website so visitors can read them.

Provide Privacy Policy
Apart from this, you need to convince your visitors that the information that they share will be secure and you will follow strict security measure to protect customer information. Link a privacy policy on your website and state that their information would not be publicized or used for unapproved purposes.

By: kabeer Bedi

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Kabir Bedi is the senior web consultant at LeXolution IT Services, a reputed web design company that specializes in an extensive range of web design services and web maintenance services. He has in-depth knowledge about the trends and underlying mechanisms of the World Wide Web.