1. Display any security or accreditation logos and have a clear link to your security policy.
98% of consumers make some sort of check for security reassurance on a site before they purchase online. Top of the list is the security padlock on their browsers (88%).
2. Process payments through a reputable online payment processor
82% of consumers look for logos of reputable payment providers and card schemes, such as PayPoint.net, Verified by Visa and MasterCard SecureCode.
3. Become an ISIS Accredited e-Retailer
50% of consumers look for the Internet Shopping Is Safe (ISIS) logo. You can become an ISIS Accredited e-Retailer through the IMRG, the leading industry body for global e-retailing.
4. Avoid using a PO Box address
85% of online shoppers look for a UK address and a contact telephone number.
5. Simplify your payment pages
79% of online shoppers use established sites because of clear and easy payment instructions. This applies more to women (82%) than men (75%) so it’s especially important if your online store sells gender-specific products or services.
6. Offer refunds, returns and exchanges
85% of people shopping online check for a reasonable exchange, return and refunds policy.
7. Have a clear link to your after-sales policies
Make sure that your customer can easily find your exchanges and refunds policies, as well as any satisfaction guarantees – 69% of online consumers shop with established brands because of their after-sales care.
8. Blow your own trumpet
54% of online shoppers are reassured by customer testimonials. This is especially important if your brand is not yet established.
