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8 Tips To Increasing Customer Confidence Online
98% of consumers make some sort of check for security reassurance on a site before they purchase online. Top of the list is the security padlock on their browsers (88%). 2. Process payments through a reputable online payment processor 82% of consumers look for logos of reputable payment providers and card schemes, such as PayPoint.net, Verified by Visa and MasterCard SecureCode. 3. Become an ISIS Accredited e-Retailer 50% of consumers look for the Internet Shopping Is Safe (ISIS) logo. You can become an ISIS Accredited e-Retailer through the IMRG, the leading industry body for global e-retailing. 4. Avoid using a PO Box address 85% of online shoppers look for a UK address and a contact telephone number. 5. Simplify your payment pages 79% of online shoppers use established sites because of clear and easy payment instructions. This applies more to women (82%) than men (75%) so it’s especially important if your online store sells gender-specific products or services. 6. Offer refunds, returns and exchanges 85% of people shopping online check for a reasonable exchange, return and refunds policy. 7. Have a clear link to your after-sales policies Make sure that your customer can easily find your exchanges and refunds policies, as well as any satisfaction guarantees – 69% of online consumers shop with established brands because of their after-sales care. 8. Blow your own trumpet 54% of online shoppers are reassured by customer testimonials. This is especially important if your brand is not yet established. Article Directory: http://www.articledashboard.com About the research Commissioned by , Dynamic Markets interviewed 945 UK online shoppers in June 2008. PayPoint.net is a leading bank-independent online payment service provider which operates one of the most comprehensive, secure and reliable payment platforms in the UK. |
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