9 Steps To Build A Full Color Better Marketing Booklet

Before getting into the main thrust of this article consider printing your booklet in full color. With the advent of high quality low cost four color printing that you can purchase online what was once very expensive in now very reasonable. Plus studies have shown that prospects and customers have 42% better recognition of color printed literature.
Better booklet printing is one of the major objectives of marketers. If you are planning to print booklets to spread the word about your products or services you need to strive to deliver the correct message. This article will give you 9 tips to help you do this.
Nine Steps To Help Create A Better Marketing Booklet.
1.) Design criteria: Booklets can variety of shapes and sizes. However the most common are 5.5 x 8.5 inch and 8.5 x 11 inches when lying flat. Typically no more than 40 pages. The binding is what's called saddle stitch which staples are placed in the middle so the document can be folded on the long side. You also had the option of bleeds which is where the ink goes to the edge of the paper. Some printers will charge you extra for the bleeds option look for someone who doesn't.
2.) Headlines: There are many schools of thought on how to write a headline. If you want your booklet to be read you have to come up with the headline that will get the attention of your prospective reader and entice them to read more. You may wish to look at some newspaper or magazine headlines. There is a list of the hundred most successful marketing headlines compiled by Jay Abraham. Which is a great place to start.
3.) Images: There's an old adage that says a picture can say 1000 words. To build a better booklet your goal is to get both better photos and graphics. This is no easy task. Depending on your budget you can take your pictures by yourself, look for a photo service bureau, or hire a professional.
4.) Image tips: Make sure your photos are of sufficient size to be used for commercial printing. Your image should be at least 300 dpi at the size used in your booklet. Anything smaller than a can cause pixilation anything larger than that may cause your file size to become cumbersome. Also if you are printing in color make sure your photos and graphics are in CMYK format.

5.) Photo composition: For best photo composition make sure your subject as well lit and the background will not distract from your subject. For example recently I was looking at a photograph where a man was standing in front of the tree, and one of the branches looks like it was growing right out of the man's ear. Sometimes you can Photoshop that kind of thing out but that creates extra work.
6.) Booklet creation: To save you time and effort make sure that you have the most complete body text before you start. You may wish to have a checklist of sections in your booklet. For example sections such as front cover, inside cover, table of contents, index, body text, along with your graphics and photos.
7.) Fonts: Good design practice suggests using no more than three fonts. Try also to have no more than three fonts point sizes. Having an easy-to-read font for the body text is a must.
8.) Paper stock: Depending on how your booklet will be used you may wish to use 100 pound glossy text weight pages on the inside and outside and/or have a 14 point cover or card stock for just the front and back covers.
9.) High quality and low cost - Choosing an online printer that will give you both high quality at low will help your business or organization grow.
If you want to get inexpensive high quality color booklet printing we suggest you search for high quality, low cost, four color printing.

By: Bob Pairan

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This article was written for WePrintDirectForLess Your Source For High Quality, Low Cost, 4 Color Printing, Fast! Booklets Want to know more about four color process printing RGB versus CMYK