9 Van Wraps Strategies, For Penny Pinchers

Van Wraps are one of the most cost-effective forms of advertising for small business owners and contractors, but most simply do not take advantage of it, because of the concern over vehicle wrap pricing. I am going to share 9 simple tips that will help you to pinch pennies, without compromising on results with vehicle vinyl wraps. The key keeping the cost down is to reduce the amount of printed graphics, while making sure you are not compromising on your message.

Here are 9 tips that will reduce the cost on van wraps or auto wraps:

Tip-1. Let the designer know that you want to reduce the amount of printed vinyl, that will be installed on the vehicle, but you don't want to sacrifice on the overall message.

Tip-2. Focus on a singe message that will connect with your target customer. It should position you as the ideal solution to their problem. Spend as much time as you need to. The shorter the message the longer it will take.

Tip-3. There is no need to add graphics to the front half of the vehicle. Focus on the back and areas over the rear wheels. The front half is only necessary, if you plan on parking the vehicle strategically to be use as a billboard. You can add small graphics to the doors just to make it look like more balanced. The sides are hidden in most cased, in parking lots and not easy to read when driving.

Tip-4. Keep you logo small, as it's not important to them. Place it on the back, as you only have a limited amount of space to work with. Compromise on the size of your logo, in favor of a larger message and contact info.

Tip-5. If adding graphics, keep it small but place strategically on the sides, over the rear wheels. You will get the most value from this strategy.

Tip-6. Use Fonts that are easy to read but look elegant. Some colors stand out better than others, but they should contrast with the color of the van. Dark colors on white and light colors on dark backgrounds. The font, color, size and position of the fonts are extremely important to the overall look. Less can be more here.

Tip-7. Avoid See-Trough Window-Perforated-Film, as it can add significant cost and does not hold up very well over time. It does not have the vibrancy of regular solid vinyl, so its best to opt for cut vinyl for the windows. You will need to adjust the size for best visibility.

Tip-8. Avoid unnecessary stripes or printed background color that do not impact your ability to communicate, as it will add unnecessary cost.

Tip-9. Consider installing the graphics yourself, as it's not complicated if you are handy. Even if it voids the warranty, it will most likely be worth the savings, for most small projects.

For tighter budgets you may also consider Magnetic Car Signs on the sides, back or doors, but they are not recommended for high-speed driving.

Now you have no excuse not to use Van Wraps, to start promoting your business as if done correctly you should be able to keep the cost within your budget. There are lots of resources online, to help you with your van graphics and achieving success with any type of vinyl vehicle wrap or custom car graphics.

By: Derrick Creavalle

Article Directory: http://www.articledashboard.com

Derek Creavalle is the founder of VehicleGraphicsAcademy.com, a resource dedicated to helping Business Owners achieve success with Van Wraps or any other Vinyl Vehicle Wraps. You can also take advantage of our Step By Step System to virtually guarantee success with Vehicle Graphics Marketing.