A Business Tip - Magnetic Promotional Calendars Are Even More Effective Than Ever

A recent innovation on an old, but proven marketing product is the magnetic calendar on which you stick a business card. Calendars are an integral part of most everyone's daily routine, so why not take advantage of that fact and make it work for you? These calendars are made of quality paper products with a strong magnetic backing. The 12-month calendar has a spot for your business card. You apply the card and distribute the calendar to potential customers.

Simple, Huh?

It sounds simple, but there is a rather complex process that takes place involving the human mind and the simple promotional calendar. Advertising professionals know that it takes more than just a few exposures to an advertisement before a person will log it into their memory. That is the reason you will hear the same radio ad over and over, or why the TV commercial is broadcast dozens of times a day. They are bombarding the viewer/listener with it so it will find its way into their memory.

Now You Know

The calendar does the same thing as the radio and TV ads, but they do it in a much less intrusive fashion. Think about how many times you refer to a calendar. Many of us look at it every day. With everyone in the family having their own busy schedule, it is ideal to have them each jot down their activities on a calendar for the rest of the family to see. Each time someone looks at it, your business information is being subtly imprinted into his or her mind. Eventually they will need your product or service, or someone will ask them where to get it. Their mind will shuffle around the masses of data, and out pops your business.

What Kinds?

There are 12-month calendars like the one described above. Some are larger refrigerator style magnets with an entire year on one side. Some are cut into shapes, like a house, which is ideal for real estate agents. You can design your own product with your photo if you want, or a picture of your facility, or just you business logo. Regardless of what you choose, it will garner lots of attention…and it won't be annoying like that bearded guy on late night TV who seems to shout while tying to sell laundry detergent!

By: Robert A. Barber

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Robert works for Magnet Source, a supplier of top quality magnetic promotional calendars and business cards. He lives in eastern Kansas. A retired police dispatcher, he now resides in the country with his wife and 2 of his 3 sons.