A Call-to-action That Makes Your Readers Move

In addition to your marketing message, your call-to-action is probably the next most powerful tool within your marketing collateral. In your ad, be it flyer printing or print brochures, the call-to-action puts together what you have started in your message. Your call-to-action gives the final stitches that make your whole marketing campaign complete.

Let’s presume that your marketing copy was able to make your target clients sit up and listen. They got so engrossed with what you have to say that they read your content in your custom flyers for example right through the end. You would want then to make sure that your collateral end with something outstanding. As one expert marketer would say, always start strong with your collateral, and end stronger.

Here are ways for you to convince your target audience of your value. By providing your target clients with a call-to-action that compels them to do your bidding, you’ll have more chances of increasing your sales and profits.

Always end on a high note.
As I’ve said earlier, always start out strong and end stronger. Tell them how your offer can make a world of difference. Tell them how they can have better lives; improve on themselves if they buy your product or avail of your service. Use the benefits to convince them of your worth. The more they see what’s in it for them, the better it would be for your offer.

A call-to-action with a warning.
Quite the opposite, you can tell your readers of what can happen to them if they miss out on an opportunity to try your products.

Put a limited offer only.
Be sure to make even the most notorious procrastinators move with an offer that says “for a limited time only”. Provide a closing date to your offer and you’ll surely get a lot of your target audience to come knocking on your door.

Include a guarantee.
People generally look out for quality for their money. Hence, they expect a guarantee that you’re the best product they’re going to buy. You have to assure your target readers that you have faith in your offer so they should too. If they can get it from you, you’re sure to make it easy for them to shell out their hard earned money every time.

Include a bonus.
If you can, give something for free – a free sample, free service on their first visit, free consultation, etc. But again, be sure to have a limited time to your free offer. The free bonus or special discount can add to the value of your product and service, as well as to the perception of your readers that you’re worth a try.

By: Colleen Davis

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