When you are in business you need to try different approaches to advertising all the time. It keeps things fresh and will attract new people with new ideas. There are some good methods that are have been used before that deserve another look.
Tell everyone you meet about your business. Let them know where it is located and what you do. Don't be shy about it, invite them in to see and learn more about what you offer. Hand them a business card, magnet or promotional pen to help keep your business information handy for when they want to come in and see what you have to offer.
To get attention advertising is needed. That doesn't mean that you will need to spend a bunch of money on a big ad plan. You can keep it simple and inexpensive. Small signs or even fliers on community notice boards will get attention. Make sure you have a decent sign in front of your business. You want to give some incentive to your current customers to keep them coming back too. You can give discounts for second visits or reward them with promotional products that they will like.
Ask for referrals from your customers. Don't be afraid to do it. Referred customers usually will make the best customers, so let your customers know to refer in a friend. You can even offer them a referral gift, bonus or discounts. And when they refer someone in, don't forget to send a thank you, letting them know you appreciate their referral and their confidence in your business.
When you use promotional products as gifts for customers they will feel appreciated if they are current customers. You can also attract new people this way too. people just love to get free stuff. Especially if it something nice that will be useful. If you give someone a promotional cooler or beach umbrella in the summer you will get attention when that goes to the beach or lake with the recipient.
