A Makeover For Your "un-sexy" Product

Let’s say you are selling a product that should be doing better but instead could be putting people to sleep. How do you create a buzz and revitalize interest and sales? Here are a few “sexy” tips.

1. Veni, Vidi, Vici, Video - Snazz-up your videos and dare to be outrageous! Ask yourself, “How boring is a blender?” Check out "will it blend" on YouTube. After a series of these cutting edge, hilarious videos, their sales went through the roof, with each video garnering upwards of 2 million views.

2. Create Intrigue and a Culture - Zappos.com at a recent conference, threw a party in a Hard Rock Hotel nightclub in Las Vegas. They invited the Web Success Team and other attendees only on Twitter by posting an invitation code. Those that had no profiles didn't have access to the invitation. This intrigued most attendees and made Zappos the pre party buzz. Once you were at the party you really felt like you belonged and you were part of a culture.

3. Make your website interactive - Short surveys with giveaways, Questionnaires, Ning networking and visitor involvement with others creates a sense of community. Use lively language to make this a fun experience.

4. Create an emotional experience!!!! - Yes and who can forget Kimberly-Clark's Kleenex ads. Are tissues interesting? Now they are!

5. Tell a story - Once upon a time ago... failure, success, a good ending. This still works, consumers want to be romanced.

6. Give your brand a personality - Dare to use a mascot! Be unforgettable.

To stand out above the crowd you have to be prepared to take a risk. After all if you think of Apple and how they got started, since when is a screen with a keyboard sexy? But just look at how far they have traveled: iPhone, iPod and more to come. Inspiration and risk taking always wins. Carpe Diem.

By: Bob Speyer

Article Directory: http://www.articledashboard.com

The www.websuccessteam.com specializes in in SEO and SEM to build and market direct response websites that take full advantage of the latest developments on the Internet. Your website can become an effective marketing hub for your business. To learn more about the power of Direct Response Web Marketing, log on to www.websuccessteam.com/whydirectresponse.htm Contact the Team today for a complimentary consultation at www.websuccessteam.com/contactus.htm To your web success!