A Man Who Wrote The Book On Banner Advertising

Banner advertising is certainly a part of the craze that the internet has been creating among its millions and millions of users worldwide. Its roots can even be traced back to the early beginning of online business. However, tracing the man who wrote the book on banner advertising may seem obscure. But when we speak of advertisement regardless of its form and style, there is only one man who must be give due credit for such a great fate of introducing this marketing strategy which is still very much effective in this generation which has seen a lot of the latest inventions of modern technology.

If there is a man who must be given due credit to the success of banner advertising and all other forms of advertising that this generation is currently enjoying, it is should be Claude Hopkins. Yes, you got it right; he is the man that the advertising world owes a lot. He is the man who not only have written a lot of beneficial books on different marketing and advertising strategies but who the one who actually pioneered some of these strategies which is still very much alive and effective until now. Hopkins is the one responsible for pioneering the marketing strategies like sampling, product testing, the now famous-money back guarantee and more. It was Hopkins who made the business sector realize the importance of adopting a real effective marketing strategies to sustain and cope up with the demands of competition. It was in 1923 when he wrote the book titled, “scientific advertising”. This book contained Hopkins’s secrets pertinent with different types of marketing and advertising strategies which are still very much effective even until this generation.

This book authored by Hopkins now seems to be the bible for modern advertising legends like David Ogilvy. A lot of advertising experts claiming to be great in their own way must have read Hopkins’ book for them to learn and exploit the powers of banner advertising which is now making a wave among online business owners. People in this modern era must give due credit to Hopkins for the power of advertising that the business world is currently enjoying.

By: dwslenin

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