A Novices Manual Explaining The Essentials Of Search Engine Optimisation.
To the learner, Web Promotion can be a very scary subject.
the amount of lingo used in the search engine optimisation world is enough to confuse most people unless they are already familiar with the vocabulary. In this article I will attempt to explain the basics of SEO (search engine optimisation) in a very clear and precise manner. seperating the various processes that fall under the SEO header, in order to give some clear indication of what you need to do to get your websites to rank well for your chosen keywords.
Firstly SEO can be split down into two clear-cut sections.
Catagory one is “on-site optimisation”, this term is used to depict any physical changes made to a websites pages for the purpose of improving search engine spider crawling, improving the pages relevence to your chosen keywords, keyword density and proximity alterations and also the pages meta tags. Whilst on-site seo is very crucial as far as it can help your site to get indexed for the keywords you want, by satisfying search engine relevency checks, do not expect to get a great search engine ranking for any keywords by this scheme alone.
The second catagory of SEO is off-site optimisation, this catagory consists of one thing, Link building. Search engines determine your position in the serps (search engine results position) by calculating inbound link popularity, each inbound link is like a vote for your website. There are many other factors taken into account during this process, but inbound links that point to your site from other domains is by far the most important factor. That been said all inbound links are not all equal, one inbound link from a trusted domain with a high page rank is more influential than several inbound links with a page rank of 0. Another factor that also holds influence is the anchor text that is used for you inbound links. For example adobe.com currently ranks at number one on google for the search term “click here” despite the fact that the words are not used anywhere on the page that is number one for this search, however, when you run an inbound link analysis on adobe.com you can see that they have a large number of high page rank inbound links that use the anchor text “click here”. This and this alone is what makes them number one for that search term.
to make an inbound link with anchor text use the below attribute
(without any spaces apart from between a and href )
keywords
So in summery:
Make sure your pages content (inbetween body tags) contains and is relevent to the keywords you want your site to rank nice and high for.
Make sure your chosen keywords are used near the beginning in your page title, descrition tag, and keyword tag. There are lots of first class SEO tools availiable that will help you acheive optimal keyword management within your tags and page content, by getting the right density, proximity, and prominence for the keyword, but expect to shell out money for the best cutting edge ones.
Then start to create inbound links using the above anchor text link attribute, form hundreds and thousands of links. inbound links are what gives your site power, if your content is of a high standard, and you build lots of links, you are on the road to success.
