A Summary Of Keyword Expansion Elements

Keyword expansion is essential to PPC management. I am constantly begged the question of how to expand the list of Keywords when the landscape is in constant flux and people are always coming up with new words and phrases to query the search engines for a given product or service. I will summarize in this post the practices that I use to do the job.

• Know your service/product – defining your services or products in terms of Keywords is simple and the principles of proper PPC management practices demand that you familiarize yourself with the product or service that you offer.
• Know your competition – Always make it a point to learn everything about your competition’s keyword usage. Examine their Meta tags, read their content and use any available tools to know what keywords they are bidding on and using. Understand their PPC management practices in order to develop your own.
• Search Query Report – Google has an invaluable tool, the Search Query report, which will allow you to build a negative Keyword list. You can also build a list of all the new keywords relating to your service or products that are not listed in your account by using the PPC management tools from Google.
• Existing keyword list – Do not neglect your existing Keyword list. You must always reflect upon it and test the Keywords in it. A good trick is concatenating your top converters. This may or may not work depending on the service or product, and it can also provide you with some good Long Tail keywords.
• Keyword Research Tools – Your choices in Keyword Research Tools are numerous and they are important to your Keyword lists and PPC management. Some require a monthly subscription and some are available for free.
• Misspellings – Common misspelled search terms can make great Keywords for your lists. You can generate incremental conversions but you should also keep an eye on them if you do add them to your lists. A good PPC management practice is to either pause or delete them if they negatively affect your overall account performance.

Hiring a consulting firm can make all the difference in the success of your PPC campaigns. To learn more about proper PPC management and for a free consultation with an experienced SEM expert contact ABSEM today.

By: absem09

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