A Breif Introduction Into The Abc Of Optimisation And How To Be Certain That Your Web Site Will Be Indexed For The Phrases You Want
Where do I begin ?
The earliest step you should take is analysis, you should use an seo tool to check that your meta tags
are correct and relevant to each pages content, its uncomplicated to do and will make sure that you are not rowing against the current when it comes to SEO.
There are many free SEO Services tools that will check your meta tags and also give you an indication of keyword density on your webpage.
Meta Tags are the lines of html code and text contained in a website thatare used to tell the search engines about that site.
Keyword density means the amount of times a word appears on the page, and is exposed as a percentage. This can be used by search engines to settle on what the page is about.
Ok what next ?
Once you have finished the analysis and determined that the whole thing is fine, you are ready to commence building backlinks, backlinks are links from other websites or blogs that point to your site.
Search engines like google use backlinks as a way of measuring how important a website is, the more backlinks that point to your site, the higher in google's listings your site will be returned.
Are All Backlinks The Same ? No. the worth of a backlink is affected by many factors.
The higher the page rank of the webpage your link is on, the more influential that link will be.
Other factors can affect the worth of the link such as:
Webpages Being Blocked form search engine spiders by "no follow" in robots.txt
Pages Alexa Ranking.
The number of links on the same page.
Relevant authority of the site.
Age of the Domain.
Quantity and quality of the pages inbound links.
Keyword text links
Keyword text backlinks will allow you to improve your position in the rankings of major search engines for any keyword you choose, for example if you used the keyword "sausages" as anchor text for your links, then you would witness your website improve in the rankings under the search term "sausages".
