The age old Marketing manager's joke goes:- "I am wasting one half of my marketing budget - but which half"?
It is a joke as old as the hills themselves, but it still has a relevance, even today. You worry about the budget, the demographic, the cost of the consultants, advertisers, advertising, the campaign, the web site, the season, the CEO, failing, your job and a million other major or minor problems that can go wrong, cost more or just fail.
What if, however, you were prepared to suspend your disbelief and consider, for just one moment, a marketing system that is laser guided in its prescision, for groups, area or towards the person who says yes or no? What if there is a system that won't impact on your budget let alone break it? A system that works without employing advertisers or consultants and won't take all of your time?
Well there is, but the biggest hurdle to using i is you. Which, according to the practitoner of this system who's blog is mentioned below, is very strange because you (yes you!) use this system everyday, but inefficiently and ineffectually. All you need to do is sharpen things up and, hey presto, your marketing and selling to the target market of your choice, be it a demographic of millions or one man.
The blogger is interesting in that he previously blogged about this system in a very toungue in cheek, if not down right sarcatic, way. But so amazed with the results he acheived he has changed his blogg to give the system the respect he now felt it deserved having seen it in action.
He attributes the success of the way it works down to no more than connecting in a direct way with those you are targeting. Although the blogger is fairly tight lipped about the system away it appears easy to ascertain that there is a quantum element to the system, but as my understanding of "quantum" is the discharge of discrete amounts of energy, this seems to fit.
The blogger is adamant that you need to suspend your own belief system but once you get over the initial reaction that is common to all, including himself, the opportunities are endless. His own business, in hard times fr all, has grown to a point he is struggling to keep up.
As mentionrd before, these techniques are nearly as old as the bad joke at the begining of this article but, I'm told, now over looked in the age of the internet and digital communication. What have you to lose? Not, according to the blogger, your budget.
