A Leap Ahead—advertisements On Facebook

Today, online advertisement on Facebook has become the buzzwords among business houses and entrepreneurs. The rapid rise in ecommerce activities all around the globe is testament to the fact that number of internet users are increasing day by day. The huge increase in the high volume of online traffic is likely due to the advent of social media sites and their popularity. One of the most popular among them is Facebook with over 500 million registered users worldwide. And, this giant social networking site has become the most sought after platform for online marketers.

As a matter of fact, there are two ways to advertise on the internet juggernaut Facebook site namely—Pay Per Click services and the other Pay per Impression. Advertisements related to the former are visible either on the left or the right side of the page, directed to grab the attention of users and hence Facebook charges the advertiser on the basis of per click receive on the advertisement. Whereas in the latter, advertisers pay Facebook per thousand impressions of the advertisements on display. According to Facebook statistics, 50% of the over 500 million active users log on to Facebook in any given day and an average user has about 130 friends. These figures are enough to prove its ability to drive high volume net traffic towards it on a daily basis—definitely a ‘thumbs up’ for online marketers who are on the lookout for promoting new services and products.

The second important reason that makes Facebook a one-of-a-kind advertising platform for marketers lies in the fact that it is capable of reaching out to any particular segment or target audience. For example, if you want to launch a new service for wedding services or other event management, all you need to do is simply segregate from the pool of user database on the basis of the following—unmarried or single, location and age. And, there you are with the list of prospective clients for your new venture! The low advertisement cost in comparison with Google ads services with higher ability to filter target audience on the basis of age, sex, hobbies, marital status and personal interests such as movies, music etc.

This giant networking social site poses a great challenge to the search engine might of Google. Inculcating landing page optimization is the order of the day if you are planning on promoting your advertisements on this social platform. Therefore, advertisements on Facebooks generally gather higher sale conversion rates, considering the fact that half the milestones are already achieved through the direct narrowing down of the target audiences.

By: Matt Simons

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