Asics Debuts 2012 Ad Campaign At Ing New York City Marathon

NEW YORK, Oct 26, 2011 (GlobeNewswire via COMTEX) -- ASICS, an official sponsor of the 2011 ING New York City Marathon, will debut the first part of its 2012 national advertising campaign during race week, starting October 31st. Featuring the brand's evocative new mantra "Stop at Never," the campaign will evoke the passionate pursuit of athletic achievement that lives at the core of the ASICS brand, its products and its athletes.

"Stop at Never" is more than just words, it is an instinct and an experience that will connect with athletes of every level to go further, run faster and perform better. ASICS understands that each goal achieved motivates and encourages athletes to reach for the next one. To demonstrate this real and honest insight, the ING New York City Marathon campaign will feature photographs of real runners, in real marathons around the world, set against a bold, inspiring visual theme.

ASICS' athlete and Olympic Marathoner Ryan Hall will be the face of "Stop at Never" through videos of his training for the 2012 Olympics. Look for the campaign on the CNN digital board in Times Square, on 50-foot banners hanging in the Time Warner Center, and on bus wraps across the city. Overall, the brand's new look will reach 537 million advertising impressions.
Anima Sana In Corpore Sano, meaning "A Sound Mind in a Sound Body," is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as, other athletic footwear, apparel and accessories. For more information, visit www.runnerstation.net.

By: lisen

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