Abercrombie & Fitch-controversies Around

Abercrombie & Fitch shirts are amongst the well known clothes especially meant for the teenagers. Founded in 1892, by David Abercrombie and Ezra Fitch, the company is now operating in various countries. The increasing goodwill of company makes the brand generate a huge amount of sales revenue and annual turnover. The popularity of the brand is highly acclaimed and trusted amongst the public. Abercrombie & Fitch has always acquired popularity and limelight among the public. Sometimes due to its controversial employee practices and sometimes because of its advertising, the abercrombie & fitch stores managed to acquire the attention some way or the other.

The Abercrombie & Fitch store online seemingly has done well and show cases a track record of a good history of its growth. Like any other enterprise, Abercrombie & Fitch has also faced several ups and downs during its career graph. But, the continuous new business strategies, the tactics and the vision to be amongst the favorites of the people have contributed to the growth and success of the company. Various controversial issues and legal matters were made against the Abercrombie & Fitch stores.

During the year 2004, the Abercrombie & Fitch shop had to face the court trials for a case filed against the unfair employment practices. The company was accused of deliberately offering the white Americans the best desirable positions, behaving unfairly with the minorities. The company settled the case out of the court to which one of the Abercrombie & Fitch outlets paid around $45million to the rejected minorities and the affected parties.

The next case was filed by a physically challenged employee of the Abercrombie & Fitch Company during the year 2009 against the disability discrimination. A huge amount was paid by the company to the affected party. The ‘look policy’ of the company always raised some problems for the employees and the company.

Not only the employment practices, but the Abercrombie & Fitch was sued for customer violations as well. A similar case was reported during the year 2009 by a teenage girl who was refused to help her sister suffering from autism. The company had to resolve the case paying an amount of $115,000 later on.

The above stated examples were amongst the most common controversial issues the Abercrombie & Fitch went through. However, due to its customer oriented approach, Abercrombie & Fitch pacified its customers, won over their hearts and still continues to generate huge sales.

By: Yanmei

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