Acquisio - Is It Right For You?

Acquisio is a company that puts out Pay Per Click Management Tools for a variety of companies. It is one of the leaders in the PPC Niche and was started by Marc Poirier, Richard Couture and Benoit Allaire. Acquisio Search is the tool they are most known for releasing in the internet marketplace. What it does is aggregate data from Google, Yahoo as well as MSN in consolidated containers. Many agencies all over the world are using their PPC tools to help them with their campaigns.

Users these days are looking for ways to spot consistent traffic trends all over the internet, and this company provides solutions to do just this. It also allows you to build specific PPC data reports. One of the negative aspects of Acquisio is that it's not really designed for the small business owner to use. In fact, it's tailored specifically for large agencies. And many argue that it's not the most user friendly system to grasp either. But people in the know and are able to pass the steep learning curve boast about its abilities.

One user mentioned that it works great for spying on your competition and this it performs this task very well. The data presented isn't hard to understand once you get the hang of it. They use this data to spy on their competitors ads so they can take their adwords data and integrate it into their own adwords campaign. They said after they started using Acquisio that their adwords campaigns have highly improved and they people who get this need to focus on mastering all the modules.

Another user said that this tool is built very clever, and that you can see your competitors most recent internet marketing moves displayed in the form of charts and graphs that are also customizable. Once you customize this tool to your liking, you have the ability to save the profile so that you don't have to reload each setting every time you use the program which saves a lot of time. They also mentioned that customer support did their job and help them get the program running within minutes when they ran into some minor issues their first time using it.

By: Brian Garvin & Jeff West

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