Adwords Extensions Forms

As you probably already know one of the best ways to gain business contacts (lead) is through a registration form where the user enters their data.

Obviously to make this happen you need to have a website with some product or service to offer and entering a registration form inside.

And the traffic?

Suppose you know nothing about how to get qualified traffic to your website, there's always Google comes to help us with the excellent AdWords.

Well, after the announcement of the integration of Sitelinks and geographical location on adwords ads, there is a new exciting news that bubbles in the cauldron of Google.

The Google Contact Form Extensions or the insertion of a contact form directly in your AdWords ad!

Here's how it works:

If you're running a campaign with AdWords and you have the good fortune to appear in first position we'll show a menu add-in which (if you have opted out of your account) the user can enter data without using your website!

The new instrument is still in beta and only a few accounts were given the opportunity to try it, but if the experiment proves successful in all probability we will find the option available in Italians account.

That's what makes the Contact Form Extensions in accordance with the rules of Google:

• Only the first position can allow the display of the contact form.

• Leads have received the maximum cost per click price for that keyword during the beta.

• Google will collect data from your lead

• You can add to the normal ranges up to three custom fields to request additional information such as telephone, address etc...

• Google will show some or all of the custom fields based on a complex algorithm similar to the score of quality but of which we know nothing yet.

So in summary, when someone does a Google search and your ad is in first position you will be able to click a little icon will take to form a drop down menu below your ad.

If you fill out the form your data will be delivered directly to Google immediately after they have clicked the submit button.

Once the user has sent the data Google will send you an email with a special ID that identifies the lead and got the required information to the user.

However you can not contact you directly, you call a number of Google and provide the ID of the leads received to speak to the potential customer.

We hope that this BETA test is successful, it would be really great for acquiring customers.

By: Marco Benedettini

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Marco Benedettini Google AdWords in Italy: more info about Adwords Form Extension